Digital Marketing Specialist, Exclaimer
Professional email signature solutions
Open for applications
Professional email signature solutions
201-500 employees
Open for applications
201-500 employees
Company mission
To provide world-class on-premises and cloud-based email signature software and solutions for Microsoft 365.
Role
Who you are
- We are seeking an enthusiastic self-starter with experience designing landing pages, strategizing and launching A/B tests to support experimentation roadmaps, and managing digital tools such as chatbots, qualitative research platforms, etc
- Understanding and synthesizing different data sets is a crucial component of this role so we are looking for a candidate that is comfortable with both quantitative (quarterly performance, projections, pacing, etc.) and qualitative data (website session replays, research insights, etc.) and is confident in making data-driven decisions that continually optimize conversion rate performance
- The role is well-suited for a digitally conscious person who enjoys a mix of analyzing data, discovering and establishing web trends, creative campaign tasks and communicating with different stakeholders
- 1-3 years of experience in a similar marketing role with clear evidence of impact (ideally to be within a B2B tech or SaaS organization)
- A desire to learn and grow your skills in the exciting space of digital marketing and CRO
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
- Data driven mindset – you record learnings and love to dig into numbers
- Experience with content management systems such as Storyblok and Unbounce (or similar)
- Experience with A/B testing and experimentation
- Experience with Mutiny (or similar) is a nice to have
- Understanding of customer website journeys
- A proactive self-starter, demonstrating high initiative, resourcefulness, and critical thinking
- Proven ability to think strategically, but with exceptional attention to detail in execution
- Strong project management skills
- Excellent verbal and written communication skills
- Team player with the ability to collaborate and also work independently
- Demonstrated capacity to thrive in a fast-paced workplace and deal with ongoing change and ambiguity
What the job involves
- Exclaimer's growing Marketing team is looking for a Digital Marketing Specialist to support conversion rate optimization (CRO) efforts globally
- Working alongside our talented team at our US office and global marketing team, you will sit within the Global Digital team and report to the Senior Digital Marketing Manager, working closely to create and orchestrate initiatives that grow the conversion rate to MQL
- Every day will look different and you’ll have the opportunity to contribute to ambitious goals by collaborating with varying teams across the business including Demand Generation, Paid Media, Product Marketing, Sales, Content, and Design to achieve collective business goals
- Support in creation and execution of strategies to increase conversion rate including experimentation and web personalization
- Conduct data analysis to identify areas for improvement in the web conversion funnel
- Support global demand generation team to build landing pages that meet top of funnel and pipeline targets
- Monitor and analyze website and digital campaign performance using Google Analytics, Looker, and Heap
- Conduct qualitative and quantitative research to gain insights in user web behavior and identify areas of improvement
- Be an active participant in the CRO pod, contributing to experimentation ideation and execution
- Support in documenting processes and best practices for marketing team to reference
- Manage digital tools such as the chatbot
- Reporting to Ilana Trapeznikov
Application process
- Applied
- Review
- Call with our Talent Team: An opportunity for us to find out a little more about you, and tell you about our journey and the Exclaimer culture
- Interview: A more in-depth Interview with Manager going through role and expectations as well as discussing your experiences in more detail
- Final Interview: A more indepth call with team members. A presentation may be required
- Hired
Our take
Exclaimer is an email signature management platform, capitalising on the fact that despite competition from communication companies like Slack, the majority of businesses still work with traditional email technology like Outlook for internal communications.
With email and intranet systems entrenched in both legacy and startup companies, Exclaimer has a market built into its Microsoft and Google-compatible software. It has also capitalised on the use of personalised signatures and brands for email marketing and data collating, with customers including the likes of Sony, Bank of America, and the BBC.
Exclaimer’s USP is its easy-to-use design tools that allow businesses to create and tailor for team-specific purposes their own footers through a centralised dashboard. With substantial funding awarded in 2020, Exclaimer continues to develop its product suite for the cloud and expand its global footprint, thus keeping up with younger competitors.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2020
$133m
GROWTH EQUITY VC
Dec 2016
$30m
GROWTH EQUITY VC
Total funding: $163m
Company benefits
- Join a fast-growing SaaS company
- Work in an exciting, collaborative environment
- Hybrid/remote working
- Casual dress code
- Flexible Schedule
- Paid Time Off
Company HQ
Farnborough, UK
Articles
Leadership
Marco Costa
(CEO, not Founder)Previously Advisory Board Member at Startup Portugal, COO at Talkdesk, CEO at TIMWETECH and Co-Founder at Coimbra Genomics.
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