Social Media Associate, The Athletic
£25-35k
Subscription based publisher of sports content
Job no longer available
Subscription based publisher of sports content
501-1000 employees
Job no longer available
£25-35k
501-1000 employees
Company mission
To produce smarter coverage for die-hard fans and redefine the way fans get access to sports content by flipping the normal model for sports journalism.
Role
Who you are
- The Social Media Associate will have a strong familiarity with our content, a passion for media and sports (particularly global football and major US sports), and a deep understanding of social media platforms, trends and tactics
- 1 to 3 years experience in social media, digital marketing, or similar
- Creativity to engage a passionate audience of sports fans
- A positive attitude and a willingness to learn and develop
- Required: demonstrable interest and working knowledge of major sports, with particular focus on Premier League, European football & US sports (NFL, NBA, MLB & NHL)
- Required: demonstrated platform fluency on X (formerly Twitter), Instagram & Facebook in business/professional applications,plus adaptability to onboard new platforms
- Required: experience managing multiple social channels
- Required: strong writing skills with a keen eye for detail, grammar & punctuation
- Required: excellent communicator and collaborator
- Required: flexibility in terms of schedule (regular weekends, evenings, holidays)
- Required: ability to work in a fast-paced news environment, processing relevant information from multiple departments
- Required: ability to understand cross-department goals and achieve buy-in through influence, setting coverage plans on daily, weekly, monthly and quarterly timeline
- Preferred: analytical mindset with understanding of key social growth & engagement metrics
- Preferred: basic knowledge of data analytics in order to understand and track KPIs
- Preferred: basic photo and video editing skills
What the job involves
- As a Social Media Associate, you will be a bridge between our world-class newsroom and the readers, listeners and viewers who love what The Athletic has to offer
- In this role, you will be responsible for creating social-specific content designed to engage sports fans across the globe to drive growth, engagement and awareness
- A successful Social Media Associate will be able to jump seamlessly between conversations with editorial, programming, search, design, audio and video and connect the dots between each to help us craft a valuable content experience on social media for subscribers to The Athletic as well as non-subscribers
- This role will be based out of our London office with flexible working arrangements and requires working nights and weekend shifts on rotation
- Execute basic functions of social strategy, which include: curation of social, distribution of articles, podcasts, live blogs, and video to relevant platforms on an ongoing basis
- Execute day-to-day social strategy which includes covering breaking news, major moments and live games on a variety of platforms
- Work with editors to develop copy and visual assets to amplify top content (stories, videos, podcasts)
- Work closely with the US social team to ensure comprehensive coverage across all accounts and platforms
- Identify and surface trending storylines to our newsroom
- Use templates to produce creative assets (design, video) for social platforms that fit within our brand guidelines
- Assist in gathering insights and learnings through ongoing social testing and tracking, analysing what’s working and what’s not to enable us to continually develop and improve our output
Salary benchmarks
Our take
The Athletic provides authentic, in-depth coverage written by journalists who know the teams they write about inside out. Its model bucks the trend of traditional sports journalism outfits by asking for a subscription rather than relying on ad-revenue.
Despite initial doubts that users would be willing to pay for sports journalistic content, the Athletic has found significant success and was acquired by the New York times in 2022.
This collaboration was criticised at the time by investors who believed that the Athletic was undersold. However, despite The Athletic operating at a loss since the takeover, it's clear that the New York Times perceives the subscription magazine as a long-term investment, predicting that it will be operating at a profit within the next 4 years. This will be aided by accelerated customer growth and the growing trend of subscription-based sports news.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
20% female employees
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2020
$50m
SERIES D
May 2019
$21.8m
SERIES C
Total funding: $139.5m
Company values
- Move forward fearlessly - We are a company that is redefining the way fans get access to sports content. We’ve never been afraid to push the envelope and will continue to build a better experience on behalf of our team and our readers
- Be authentic - Credibility and a unique approach to storytelling are at the core of everything we publish. Covering the best stories with integrity, our writers are encouraged to build their own brand and act as leading sources of truth
- Never settle. No shortcuts - We are relentless in our pursuit of the most in-depth, substantive sports coverage. Our model allows us to create and publish content on our own terms. We employ an unrivaled team of editors and writers who put in the hard work
- Build community - We are at our best when we empower all perspectives and hold each other accountable. We foster a unique community unlike any other, where sports fans and writers can come together to share ideas, display their passions, and engage in meaningful debate
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Adam Hansmann
(President & Co-Founder)Previously a McKinsey Business Analyst and then Associate at Calera Capital.
Alex Mather
(CEO & Co-Founder)Vice President at startup building a community for athletes called Strava before founding The Athletic
People progressing
Joined as a Product Manager, promoted to VP Product Marketing after 7 months. They were promoted to Senior Vice President of Marketing in November 2020 and became Chief Growth Officer in March 2022.
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