• Bachelor's degree in a related field or equivalent experience
• 6+ years in demand generation or growth marketing, focusing on software/technology or FinTech
• Expertise in digital marketing, managing owned & paid channels, and developing impactful marketing communications
• Strong strategic problem-solving skills with a consultative approach, translating insights into consumer value and marketing strategy
• Experience leading cross-functional teams in a matrix organization and collaborating with clients
• Analytical prowess with the ability to simplify complex concepts for diverse audiences
• Exceptional presentation and value-selling skills, proficient in tools like PowerPoint or Google Slides
• Meticulous attention to detail and a solutions-oriented mindset, ensuring client success and satisfaction

Desirable

• The Growth Marketing Manager - Consumer Financial Services is a critical leadership position to help DailyPay achieve our revenue growth goals and objectives
• In this role, you will lead the marketing strategy, planning and execution for DailyPay’s Consumer Financial Services programs covering the customer lifecycle from marketing channels & performance as well as onboarding and enrollment through usage.
• The role requires a solid understanding of business to consumer and user adoption programs, data analytics, campaign performance measurement, growth tactics, and lifecycle marketing.
• Your team will be responsible for ensuring that key metrics and goals for user enrollment and usage are achieved. If this opportunity excites you, we encourage you to apply even if you do not meet all the qualifications
• Develop and execute comprehensive marketing strategies for consumer engagement and adoption programs, leveraging both direct (email, SMS, in-product) and indirect (display, social) channels
• Design tailored go-to-market plans for SME & Enterprise clients, collaborating with Sales and Technical Implementations to ensure smooth pre-launch to launch transitions
• Orchestrate integrated communication plans with internal marketing and external employee comms teams to amplify client launches
• Drive continuous improvement by analyzing launch performance, leveraging client insights, and enhancing marketing toolkits for future strategies
• Manage and optimize program performance against key metrics (enrollment, adoption, etc.) using data-driven insights and A/B testing methodologies
• Collaborate with Product Engineering and Product Marketing to identify and develop new capabilities and features
• Forge partnerships with external vendors to cost-effectively augment marketing capabilities