Marketing Manager, Financial Times
Nikkei Asia Americas, 12-month FTC
$75-85k
2+ days a week in office
Global business publication
Job no longer available
Global business publication
1001+ employees
Job no longer available
$75-85k
2+ days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- Proven experience in brand marketing development and lead generation, ideally within the publishing or media industry
- Expertise in executing multi-faceted marketing campaigns, both traditional and digital
- Strong analytical skills to evaluate marketing performance and adapt strategies
- Excellent communication and interpersonal skills, with the ability to engage and build relationships with stakeholders at all levels
- Knowledge of the American market and its unique characteristics, with the ability to adapt strategies to meet regional demands
- Bachelor's degree in marketing, business, or a related field
- Japanese speaker desirable, but not essential
What the job involves
- The role will report into the Financial Times corporate subscriptions business, FT Professional and is initially for a period of one year
- The Marketing Manager for Nikkei Asia Americas will spearhead our efforts to enhance brand awareness and generate new leads for the Nikkei Asia publication within the US
- This role combines traditional marketing strategies with direct customer engagement, including event organization and strategic customer visits, to expand Nikkei Asia's footprint and influence in the region
- Develop and implement a comprehensive marketing strategy tailored for the American audience, focusing on increasing brand awareness and generating leads for Nikkei Asia
- Identify and develop synergies and cross-sell opportunities across the customers of the Financial Times corporate subscriptions business, FT Professional, and other Financial Times businesses, including FT Specialist and FT Live
- Lead the planning and execution of marketing campaigns, employing a mix of traditional and digital marketing tools to achieve set objectives
- Organize and manage customer-facing activities, such as our attendance at industry events, webinars, and customer visits, to build strong relationships and foster brand loyalty
- Collaborate closely with the Nikkei Asia sales team to ensure alignment between marketing strategies and sales objectives, thereby enhancing the sales pipeline and supporting revenue growth
- Analyze market trends and consumer behavior in the Americas to adapt and optimize marketing strategies accordingly
- Manage and optimize the use of the marketing budget to achieve the best return on investment, including negotiating with and managing third-party vendors and agencies
- Represent Nikkei Asia at various industry events and forums within the Americas, enhancing the brand's visibility and engagement with key stakeholders
- Facilitate cross-functional teams within the region, ensuring effective communication and coordination between departments to support marketing initiatives
Application process
- Interested candidates should submit a resume and a cover letter outlining their qualifications and how they can contribute to the success of Nikkei Asia in the Americas
Our take
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Founders
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Salary benchmarks
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Diversity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
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