Senior Acquisition Manager, Jow
$100-130k
+ Equity
More information about location
3 days a week in office
Meal & grocery subscription service
Be an early applicant
Meal & grocery subscription service
101-200 employees
Be an early applicant
$100-130k
+ Equity
More information about location
3 days a week in office
101-200 employees
Company mission
To change people's daily lives, helping them eat better, waste less and consume more responsibly and more reasonably.
Role
Who you are
- A minimum of 5+ years of demonstrable hands-on experience, with a proven track record of scaling and optimizing both Paid Social (FB, TikTok) and Paid Search programs (Google, Bing). Experience testing into new channels (Podcast, Direct Mail, etc.) is a plus
- Experience working in a consumer app environment is essential
- Proven track record of managing six-figure media budgets to revenue goals and efficiency metrics
- Deep hands-on-keyboard experience in Google Ads, Meta Ads Manager, and TikTok Ads
- You have deep expertise in Google Analytics, CRO, and A/B Testing
- Exceptional quantitative and analytical skills are essential. Must have ability to interpret and organize data and identify actionable insights
- Confident presenter and storyteller who can effectively convey POVs, results, and strategies to internal teams and stakeholders
- Experience and enthusiasm for collaboration with cross-functional teams and forming successful relationships with stakeholders throughout the company
- A constant learner, with strong knowledge of the media landscape, online advertising industry trends and applying best practices
- Strategic thinker as well as an agile executor who is able to pivot quickly
- Ability to manage external agencies and vendors to drive best-in-class execution
- A self-starter who is excited to be part of an international team and is comfortable working cross-culturally
- Compétences & expertises Tests A/B, Google ads, Google analytics, Tiktok ads
What the job involves
- Jow is seeking a passionate, analytical Senior Acquisition Manager to join our Growth team
- You will be responsible for developing and implementing performance marketing strategies and managing key agency partners on a day-to-day basis to build and deliver against our growth business goals
- Lead PPC and Paid Social campaign strategy, optimizing performance by adjusting bidding strategies, ad copy/creative, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs
- Effectively manage and optimize our advertising budget across Paid Search and Paid Social channels to maximize ROI and achieve set KPIs
- Develop Google and Social Media strategies and plans with responsibility to execute the plans through a mix of direct “hands on keyboard” and the management of external advertising agencies
- Collaborate with internal creative team and external creative agencies for consistent ad creative development driven by both qualitative and quantitative creative insights
- Conduct comprehensive keyword research and analysis to optimize PPC campaigns, ensuring high-quality traffic and pipeline creation
- Develop and execute A/B test plans that adhere to Direct Response testing principles. A/B testing will include landing page optimization, price/offer, creative, messaging, audience segmentation, etc
- Develop a deep understanding of our data and metrics, testing and iterating to instill analytical rigor as the basis for decision-making
- Optimize attribution methodologies, model and forecast ROI, and develop testing plans to enhance campaign performance and identify growth opportunities
- Recommend landing page strategies and provide consultation on landing page planning and optimizations
- Confidently and clearly communicate campaign outcomes, insights, and recommendations to key stakeholders
- Promote a culture of development and learning. Identifying key skill/knowledge gaps in the team and supporting training
Application process
- #1 Screening Interview (15-20 minutes) - Lizzie
- #2 Performance Team Interview (30 minutes) - Thibaud or Laura
- #3 Take-Home Assignment (<2 hours)
- #4 Review Case Assignment (30 minutes) - Thibaud Laura and Lizzie
- #5 Culture Fit Interview (30 minutes) - JE or Marie
- #6 Offer contingent upon references
- Closes 26 septembre 2024
Our take
There has been substantial innovation and change in the food industry during the last decade. Consumers are constantly seeking out the next online trend to sort their time-poor, unsure-what-to-cook, must-be-healthy needs. Jow joined the space in 2017 with a hope to bring healthy and sustainable meals to peoples doors through automated, personalised menus.
The company hosts an app that provides countless recipe options. Upon registration, users answer questions from household composition to allergies and location. From this info, Jow crafts a personalised menu and generates a matching shopping list. What sets it apart from other meal kits is that users can then add any other essentials they might need from a grocery shop.
Recent funding will allow the company to expand into the US market, branching out from its French roots. Its an exciting time for the company, though it will be interesting to see how expansion continues as the strain on people's pockets sees many of its fellows facing falling subscription rates.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2024
$13.4m
SERIES A
Oct 2021
$18.9m
EARLY VC
Total funding: $41m
Company benefits
- Self-service kitchen with lots of good things 🥐
- Yoga class 1x/week at the office 🧘
- 5 days of volunteering in the organization of your choice 🫶
- Swile
- Mutual Alan & Alan mind 🧑⚕️
- CSE (Social and Economic Committee) 🎁
- Partnership with Beetogreen 🚲
- Remote Equipment 💻
Company HQ
Petites Écuries, Paris, France
Articles
Leadership
Previously CEO of Co-founder of enthusiast, and Co-founder of Jaxo Systems. Also worked through several roles at CANAL+, most recently as Director of Digital Content, Creative Medias and Digital Marketing.
Antoine Maillard
(CTO)Also Founded Klask, and worked at CANAL+ as a Solutions Architect.
Brice Audrain
(CDO)Worked through several roles at CANAL+, most recently as a Senior UX Designer.
Franck Maurin
(Developer)Serial developer. Has worked on several project for the likes of Frichti, VIRTUO Technologies and CANAL+.
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