Director of Subscriptions Marketing Analytics, Dow Jones

$100-250k

SQL
Python
Tableau
R
Google Analytics
Power BI
Expert level
New York

Office located in Ave of the Americas, NY

Dow Jones

Business news and financial information publishing

Be an early applicant

Dow Jones

Business news and financial information publishing

1001+ employees

B2CB2BBig dataPublishingContentBusiness Intelligence

Be an early applicant

$100-250k

SQL
Python
Tableau
R
Google Analytics
Power BI
Expert level
New York

Office located in Ave of the Americas, NY

1001+ employees

B2CB2BBig dataPublishingContentBusiness Intelligence

Company mission

To deliver trusted news and data to help businesses and society make decisions for a better future.

Role

Who you are

  • 10+ years experience in marketing analytics, with a focus on subscription media
  • Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines
  • Strong proficiency in digital analytics tools such as Adobe Analytics, Google Analytics (GA4), experience using media mix models and data visualization tools like Tableau or Power BI
  • Expertise in data-driven decision-making, with hands-on experience in leveraging data to optimize campaign performance
  • Strong expertise in advanced analytics, data mining, forecasting, and predictive analytics
  • Proficiency in programming languages such as Python, R, or SQL, along with experience in working with large-scale databases and data manipulation
  • Deep understanding of marketing principles, customer segmentation strategies, and digital marketing channels
  • Strong business acumen and the ability to effectively communicate complex concepts to non-technical stakeholders

What the job involves

  • Reporting to the Vice President of Marketing Analytics & Planning, this role will spearhead the development of marketing strategies for our consumer brands, including The Wall Street Journal, Barron's, and MarketWatch across diverse channels with a primary focus on product bundles
  • As a key driver of our growth initiatives, you will concentrate on maximizing acquisition opportunities, aligning organizational efforts to achieve goals such as enhancing high-quality organic traffic and driving digital subscription growth
  • This seasoned data science professional will lead the development and implementation of data-driven marketing strategies, leveraging advanced analytics and insights
  • They will optimize performance through Dynamic Pricing, utilize digital analytics tools such as Adobe and GA4, employ media mix models to drive strategy ,allocate media budgets and enhance overall marketing effectiveness
  • Data-driven Marketing Strategies: Utilize advanced analytics techniques to analyze large volumes of customer data, including demographic information, transactional data, online behavior, and social media data. Derive actionable insights to execute strategies that drive customer growth and revenue across channels
  • Develop Test & Learn: Drive a culture of experimentation and data-driven decision-making, testing different approaches to acquisitions and engagement. Analyze campaign performance data and metrics to optimize strategies continuously
  • Forecasting and Budgeting : Collaborate closely with marketing and finance teams to monitor performance against budgets. Develop multiple sensitivity scenarios to aid senior leadership in strategic planning
  • Acquisition Funnel Optimization: Analyze user journey and identify opportunities to optimize acquisition funnel, improving conversion rates and maximize engagement
  • Segmentation and Targeting: Develop segmentation strategies to categorize customers into groups that indicate a higher likelihood of interest in product bundles vs standalone and recommend actionable insights
  • Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing and Automated Pricing capabilities
  • Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and finance, to understand their business needs and translate them into data-driven solutions. Present insights and recommendations to senior executives and stakeholders in a clear and compelling manner

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.

As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.

The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.

Insights

Few candidates hear
back within 2 weeks

3% employee growth in 12 months

Company

Company HQ

Theater District, New York, NY

Founders

Almar Latour

(CEO, not founder)

Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.

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