Head of Product Marketing, Cohere
Natural language processing AI platform
Open for applications
Natural language processing AI platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
To build machines that understand the world, and to make them safely accessible to all.
Role
Who you are
- The ideal candidate is a technical product marketing leader who excels at storytelling and communicating value, especially to developer and executive audiences
- Possess a deep understanding of the AI/ML landscape, particularly in NLP, along with a proven track record in marketing B2B software or enterprise AI solutions
- You are known for your ability to distill complex technical concepts into accessible, impactful messaging
- 15+ years of experience working in marketing or product management, with 10+ years of experience in enterprise marketing in cloud or SasS technology companies
- In-depth understanding of machine learning, particularly generative models, and a strong understanding of cloud computing, large language models (LLMs), and AI products
- Experience working in enterprise technology and operating in a global role or on a global scale is essential
- Experience as a thought leader in the field of technical marketing
- Proven ability to craft compelling value propositions and positioning strategies that resonate with diverse stakeholders
- A keen eye for aesthetics and the ability to collaborate with design to create visually appealing assets
- Track record of successful collaboration with cross-functional teams
- Proven people leadership experience and experience building & leading an enterprise grade marketing team
- MBA or Master's degree in computer science or engineering is a strong plus
What the job involves
- Cohere is seeking an exceptional Head of Product Marketing to drive the adoption of our cutting-edge AI models and platform
- In this hands-on leadership role you'll craft compelling narratives for technical and business audiences, highlighting the transformative power of our technology
- A key focus will be positioning our enterprise AI solutions as the superior choice for both developers and business decision-makers
- This role demands a passion for translating complex technical capabilities into clear value propositions and use cases
- You'll collaborate across teams to align messaging with Cohere's brand
- Collaborate with executive and GTM leadership to define and execute a product marketing strategy, aligning it with business objectives and AI industry trends
- Conduct comprehensive market analysis and competitive research to identify opportunities and challenges in the rapidly evolving AI landscape
- Develop and implement GTM plans for new AI products and services, including positioning, messaging, pricing, and distribution strategies. You are known for your ability to orchestrate impactful product launches
- Partner closely with the sales team to provide tools, training, and resources for effectively selling our AI products to enterprise clients. You will build compelling marketing and sales-facing collateral
- Design and execute compelling content to help drive demand generation campaigns, qualified leads, and nurture prospects through the sales funnel
- Identify and leverage impactful customer success stories to build credibility and showcase real-world AI applications of Cohere
- Establish and track key performance indicators (KPIs) for product marketing, making data-driven adjustments to optimize effectiveness
- Work closely with product management and sales teams to ensure alignment on models, and launches while gathering market feedback
Our take
The AI industry biggest stakeholders insist that the next step in enhancing web experiences will be through natural language interactions. While this may be true, only companies with considerable resources can reasonably address the gap needed to bring NLP to the forefront of web integration. Cohere was founded to address this shortfall between NLP development, widespread usage, and the resources required.
Cohere works on building top-of-the-class NLP processing models and software which it makes available to customers through APIs and custom solutions. In a strategic move, the company has partnered with Google Cloud, giving them access to resources that will undoubtedly push the field of NLP forward. This allows Cohere to serve as middlemen by offering a wide range of customers a product built on unmatched technology.
AI is currently a worldwide talking point and so it is no surprise that Cohere has seen rapid development, and raised $270M in a 2023 funding round. The company plans to introduce a dialogue model that would resemble ChatGPT, however, in this case, its technology would be mainly accessible to developers and businesses.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2024
$500m
SERIES D
Mar 2023
$270m
SERIES C
Total funding: $940m
Company benefits
- We cover 100% of premiums across health, dental, vision & travel
- We offer RRSP, 401K, and Pension Scheme contributions
- We offer lunch and fitness studio credits and a quality time fund which can be spent on things like dog walking and laundry services
- We want everyone who contributes to our success to get a ‘piece of the pie’
- Work Remote & PTO
- We know that some people work better at home, so we are remote-first, and sure that all meetings, events, and opportunities are set up for our distributed team
- Every employee at Cohere gets 6 weeks of paid time off & US and Canadian federal holidays, and we provide unlimited sick days
- All new parents (including those who adopt or go through a surrogate journey) are eligible to receive 100% salary for 6 months in Canada, the US, and the UK
- The decision and journey to having kids is different for each person and family. Part of our commitment to diversity is being able to support the widest variety of these scenarios as we can so we offer financial support for egg freezing and IVF for those in the US, Canada and the UK
- Every employee at Cohere receives an annual $2,000 education fund to use as they please
Company values
- We build for a positive future
- We build for the many
- We always stay curious
- Now never stops, and that's pretty fun
Company HQ
Grange Park, Toronto, ON
Articles
Founders
Aidan Gomez
(CEO)Has a PhD in Computer Science from Oxford University. Previously worked as a Researcher at Google (Brain) and FOR.ai
Ivan Zhang
(CTO)Previous experience working in research and engineering at For.ai, Cortex labs, Pressly and Ranomics.
Nick Frosst
(CTO)Previously worked as a Research Engineer at Google (Brain).
Salary benchmarks
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