Paid Media Account Director, Welocalize
$70-110k
Multilingual content transformation services
Open for applications
Multilingual content transformation services
1001+ employees
Open for applications
$70-110k
1001+ employees
Company mission
To accelerate the global business journey by enabling brands and companies to reach, engage, and grow international audiences.
Role
Who you are
- Ideally 8+ years' experience in a role using Google Ads, Microsoft Ads, Meta, and LinkedIn ads
- Able to demonstrate proficiency and leadership with analysis, reporting & communication, and (ii) technical understanding of paid media platforms
- Proven client service experience
- Be known as a "thought leader" in the industry amongst peers and clients
- Retain all relevant certifications
- Assist Squad Lead with resource management and planning for customers within the squad, planning resources effectively around profitability, delivery, and peaks in workload alongside Squad Lead
- Deep understanding of squad customers and able to step in with escalations
- Work with Squad Lead, Enablement, and Account Management to define client strategies
- Identify knowledge gaps and effectively plan solutions
- Regularly adds value with customers, even with little exposure, and looks for ways to deliver value above and beyond the normal scope of their role
- Mentoring and tutoring of junior/mid-squad members, for example on technical training or becoming involved in the planning of goals and development for squad members Is able to validate their team's work, and spot errors before they become an issue. Be a point of escalation for work checking. Takes ownership of the team on client challenges
- Advocate best practices in processes and tasks for media buying but able to challenge the norm
- Able to lead and present deliverables across all media platforms
- Leverage industry and media owner trends and developments to actively improve service offerings across the whole Paid Media team
- Lead on forecasting and cross-channel planning for clients within the squad
- Continue to develop and utilize a specialism, such as in ad platforms or industries, both in strategy and planning alongside knowledge sharing
- Maintain technical ability within ad platforms to step in to support the delivery of customer work
- Uses industry knowledge and expertise (from our business but also 3rd parties) to solution find and inspire clients
What the job involves
- As a Strategic Account Director, you'll be responsible for leading the strategy and implementation planning for customers within a squad
- Your role as an Account Director is to lead on accounts and support your wider team and line manager in delivering high-quality services to our clients
- Managing the delivery of customer work by mid and junior-level squad members, a Strategic Account Director will be responsible for ensuring the work we are delivering for customers is meeting objectives and driving innovation with paid media
- Seen as a thought leader, the Account Director will be an advocate for evolving best practices and improving our offering across platforms
- At this stage in your career in digital marketing, you will own some of our most challenging accounts working closely with your line manager and leading mid and junior team members
- We'll work tirelessly to train and develop you to get you ready for your next career step and help you join the rest of the team in delivering growth for your own career and our clients
- Lead the strategy and implementation planning for customers within the squad
- Assist in the production of insights decks for use across Sales, Marketing, and Account Management
- Support new business efforts with Sales and add-on efforts with Account Management to maximise our chance of winning
- Proactively manage the delivery of work by mid and junior-level squad members
- Proactively spot opportunities for growth of squad customer set
- Own senior internal relationships and communicate technical subjects effectively
- Management of resources across our enablement function, where appropriate
- Own senior client stakeholder relationships
- Commercial responsibility for revenue growth within the squad client set
- Support the wider business by contributing to e.g. knowledge shares, a specialism, pitch decks, insights decks etc, outside of your Squad
Our take
According to the CSA, while only 16% of the global population speaks English as their native language, approximately 60% of the top 10 million websites are in English. With over 250 language options, Welocalize enables companies to unlock business opportunities at a global scale by transforming and localizing its clients’ online websites and content.
The company has made an impressive number of strategic acquisitions over the years, widening its reach across a range of industries including digital content marketing, litigation support, and healthcare, and is a trusted multilingual solution for 2,000+ global company clients (including Disney, Uber, Dell, TNT, and Blackboard).
Founded in 1997, the company is currently the 4th largest language service provider in North America and the 9th largest provider globally. Welocalize is well-positioned to see continued growth as it furthers its market-leading presence, including by making moves to strengthen its leadership team moving forward.
Kirsty
Company Specialist
Insights
Company
Funding (1 round)
Nov 2010
$34m
GROWTH EQUITY VC
Total funding: $34m
Company HQ
Midtown South, New York, NY
Articles
Leadership
Smith Yewell
(Co-Founder)Advisory Board Member at The Color Me a Cure Foundation (Co-Founder) and The Aslan Foundation (Chairman).
Julia Yewell
(Co-Founder)Co-Founder of The Color Me a Cure Foundation.
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