Performance Marketing Manager, Lastminute.com

German Speaker

Salary not provided
Google Analytics
Excel
MySQL
BigQuery
Mid level
Remote in Germany
Lastminute.com

Online travel and leisure

Job no longer available

Lastminute.com

Online travel and leisure

1001+ employees

B2CHospitalityTravelMarketplace

Job no longer available

Salary not provided
Google Analytics
Excel
MySQL
BigQuery
Mid level
Remote in Germany

1001+ employees

B2CHospitalityTravelMarketplace

Company mission

To design the future of travel & tourism using digital technology as an enabler.

Role

Who you are

  • 4 years in Performance Marketing, with a preferred focus on SEM
  • Excel skills: interpret and analyse big chunks of data from multiple sources
  • Dynamic person with analytical skills and a data-driven approach
  • Ability to leverage data to influence marketing decisions
  • Experience managing large budgets for Paid Search campaigns
  • Web analytics (e.g. Google Analytics, Webtrends etc)
  • Automated bidding (GoogleAds, SearchAds360, etc)
  • Intermediate German language

Desirable

  • Mysql, BigQuery
  • A/B test tools

What the job involves

  • The Performance Marketing will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM
  • She/he will work in line with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing products and tools
  • Full ownership of performance for a specific market or product area
  • Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
  • Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
  • Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
  • Optimise accounts to target, management of roadmaps and ensuring timely delivery
  • Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
  • Establish new processes and improve existing campaigns with automation solutions
  • Support internal sharing of knowledge through training and coaching
  • Adherence of Performance Marketing best practice at all times
  • Develop your own product knowledge as tools/products evolve/change

Otta's take

Theo Margolius headshot

Theo Margolius

COO of Otta

Alongside countless other industries, travel and leisure are swiftly moving digital, with an array of providers dealing in flights, hotels, and experiences entirely online. One such provider is lastminute.com, launched in 1998, that supplies a marketplace for booking all types of trips from luxury holidays to theatre breaks.

Lastminute.com is among the global leaders in online travel. The company was built on a speciality of delivering last minute holiday deals to consumers and, although it now deals much like other providers, it still hosts both late bookings offers and flash sales. Rather than using a one-size-fits-all approach, lastminute uses Dynamic Packaging technology to allow customers to build personal holiday packages. Atop its website and app for searching and booking, it provides a range of other services including payment plans, insurance, and flexible cancellation.

The company has had a difficult time recently due to fuel prices and a poor global economy. This has not been helped by a fraud probe due to mishandling of subsidies from the Swiss government which led to a large fine and prison sentences for some of the company's senior executives. However the company has settled the issue and replaced its leadership team, and is shifting its strategy to better align with the changing preferences among holidaymakers.

Insights

Top investors

Few candidates hear
back within 2 weeks

4% employee growth in 12 months

Company

Company benefits

  • A dynamic team in an inclusive-international environment
  • Career journey and internal mobility perspective
  • Manage your own schedule thanks to the flexible start and end of the working day
  • A shorter working week (36h), of which 4 hours on Friday morning
  • Get focus time for learning, development and deep work on Friday mornings
  • Work partially or fully remote according to local laws
  • Continuous training thanks to our company platform
  • Benefit from employee discounts on travel
  • 2 days off per year for the purpose of volunteering
  • Free snacks / fruit / hot drinks / water / beverages at our offices
  • Amazing winter and summer corporate events
  • Benefit from extended parental or marriage leave
  • Participate in amazing winter and summer corporate events

Company values

  • Strive for Success
  • Problem Solving
  • Empathy
  • Collaboration
  • Influence Others
  • Motivate and Inspire People

Company HQ

Chiasso, TI

Founders

Luca Concone

(CEO, not founder)

Is also the CEO & Chief Designer of Easy Life. Previously CFO & COO for the City of Milan.

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