Director of Content Marketing, MasterClass
$180-200k
+ Equity.
Streaming platform for learning
Open for applications
Streaming platform for learning
501-1000 employees
Open for applications
$180-200k
+ Equity.
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- An experienced marketing strategist, you excel in articulating compelling narratives that engage and resonate with global audiences
- You bring a profound understanding of how to craft messages that connect, inspire, and drive action across diverse cultural landscapes
- Significant experience in consumer marketing and brand development within performance-driven environments
- A strategic mindset that is equally comfortable with big-picture planning and hands-on execution
- A history of successful team leadership and cross-functional collaboration that drives innovation and market differentiation. In particular, you have significant experience partnering with leaders of Content and Creative teams, but you can also successfully collaborate with Media Buying, Data and Finance teams
- Comfortable navigating ambiguity and complexity, with a demonstrated ability to lead and make decisions in dynamic environments
- 10+ years of marketing experience, with 7+ years in leadership roles
- Experience with setting and delivering against revenue targets
- Experience working with top tier celebrity talent
- Strong record of devising and delivering world-class strategies and campaigns - and the courage to drive the work to greatness
- Exceptional marketer, with strong creative sensibility and deep experience with content marketing
- Proven experience working within a complex environment to hit deadlines
- Natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced and highly-fluid environment
- Strong understanding of media mix; experience across multiple marketing channels and mediums, e.g. digital advertising, search, audio, PR, social media, email, etc
- Ability to get the best out of creative partners (copywriters, designers, editors)
- An authentic, empathic leader, who advocates for their strategies, team, and colleagues. Proven ability to lead high-performing teams
- Exceptional communication, presentation and interpersonal skills. Ability to express your ideas and influence cross-functionally at all levels
- Highly motivated self-starter with a positive attitude and passion for MasterClass!
What the job involves
- As the Director of Content Marketing, you will helm the strategic vision and execution of compelling marketing campaigns that drive subscription sign-ups and viewership by celebrating our instructors and their classes
- Lead a dynamic team to develop and execute innovative multi-channel campaigns that enhance our brand visibility and engage our diverse audiences
- Collaborate closely with Talent and Content teams to influence the selection of instructors and topics, and shape the content calendar, ensuring that our class offerings resonate deeply with current cultural trends and transformative educational needs
- Partner with other marketing leaders to craft bold, culture-driven launch campaigns that not only amplify our brand but also ensure channel-specific success
- Drive strategy, budget and execution of class & instructor marketing across multiple forms of media
- Partner with Performance Marketing team to align on media buying strategy and channel roadmap
- Collaborate cross-functionally to align on annual launch calendar, marketing messages and creative approach
- Work with PR/Communications to align brand messaging and content approach across media and owned channels
- Work collaboratively and effectively with our internal creative team (and occasionally agency partners) to brief, review and refine creative work in line with strategic objectives and best practices proven to drive performance
- Partner with Insights team to surface key insights that will drive increased connection with consumers
- Partner across marketing channels to ensure an integrated and holistic approach
- Present progress and relevant metrics to team and leadership
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market, and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
50% female employees
-18% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company HQ
SoMa, San Francisco, CA
Articles
Founders
David Rogier
(CEO )Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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