Paid Media Manager, Welocalize
Multilingual content transformation services
Job no longer available
Multilingual content transformation services
1001+ employees
Job no longer available
1001+ employees
Company mission
To accelerate the global business journey by enabling brands and companies to reach, engage, and grow international audiences.
Role
Who you are
- Understand and be able to explain best practice set-up requirements for relevant paid media platforms and influence best practice sharing across squads
- Begin to use market insight tools such as SimilarWeb to help inform customer strategies
- Lead meetings and communication around day-to-day delivery for clients
- Deeper understanding of analytics platforms and tagging setup
- Demonstrate more than technical competency, for example, commercial awareness, or project management skills
- Able to confidently build campaigns across multiple paid media platforms
- Able to demonstrate proficiency in customer management and delivery/optimization/analysis/reporting across platforms
- Ideally 2+ years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
- Demonstrable experience in planning, implementing and optimizing paid media campaigns
- Strong written, verbal, and presentation skills
- All relevant certifications across major media buying platforms
- Proficiency in Microsoft Excel is desirable
- Experience in supporting and training junior team members is desirable
- Be passionate about digital marketing
- Be organised, determined, and persistent
- Be self-driven & results-oriented, with a positive outlook
- Have excellent written and verbal communication skills
- Be a natural forward planner who critically assesses its own performance
- Be credible and comfortable in dealing with business owners
- Have a strong customer service ethos and the ability to build lasting relationships
- Have meticulous attention to detail with a very analytical mindset
- Experience and knowledge of Excel are essential
- Bachelor's degree (B.A.) from a college or university in related field, or equivalent combination of education and experience
What the job involves
- As a Paid Media Manager within our Paid Media team, you’ll be a key part of both leading and supporting digital marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and many more for our diverse client base
- You will be responsible for managing the delivery of day-to-day paid media campaigns to our customers and for the activation and strategy work for all clients
- Manage a portfolio of clients’ paid media campaigns, both as a leader and supporting larger advertiser campaigns
- Deliver campaign briefs from strategy and planning through to implementation and optimization
- Own the day-to-day delivery of paid media work against customer objectives
- Analysis of data across multiple tools to report on the performance of Junior Paid Media members and identify new opportunities
- Mentor and tutor junior members of the team, for example with technical training on an ad platform
- Proactively build internal relationships & communicate technical subjects effectively
- Ensure campaigns deliver against a customer’s objectives while providing analysis and recommendations to improve performance
- Support senior team members with strategy development
- Define optimization strategies for customers
- Work towards becoming a trusted advisor to clients through the communication of day-to-day performance management and strategies for short-term performance improvement
Our take
According to the CSA, while only 16% of the global population speaks English as their native language, approximately 60% of the top 10 million websites are in English. With over 250 language options, Welocalize enables companies to unlock business opportunities at a global scale by transforming and localizing its clients’ online websites and content.
The company has made an impressive number of strategic acquisitions over the years, widening its reach across a range of industries including digital content marketing, litigation support, and healthcare, and is a trusted multilingual solution for 2,000+ global company clients (including Disney, Uber, Dell, TNT, and Blackboard).
Founded in 1997, the company is currently the 4th largest language service provider in North America and the 9th largest provider globally. Welocalize is well-positioned to see continued growth as it furthers its market-leading presence, including by making moves to strengthen its leadership team moving forward.
Kirsty
Company Specialist
Insights
Company
Funding (1 round)
Nov 2010
$34m
GROWTH EQUITY VC
Total funding: $34m
Company HQ
Midtown South, New York, NY
Articles
Leadership
Smith Yewell
(Co-Founder)Advisory Board Member at The Color Me a Cure Foundation (Co-Founder) and The Aslan Foundation (Chairman).
Julia Yewell
(Co-Founder)Co-Founder of The Color Me a Cure Foundation.
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