Influencer Marketing Specialist, Razer
$70.2-117k
Office located in Irvine, CA
Gaming hardware and payment services
Open for applications
Gaming hardware and payment services
1001+ employees
Open for applications
$70.2-117k
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- 2-3 years’ experience in influencer marketing and talent management
- 1+ years of business development and partnerships experience (preferred)
- Great communication and influence skills, as well as experience in negotiating contracts
- Understanding of social media best practices, relevant industry trends, online marketing, and engagement techniques
- Experience in the use of social media management and analytical tools/software and editorial content calendaring
- Ability to work in a fast-paced environment, focusing on generating business results
- Ability to work with global teams across multiple time zones and cultures
- Gamer and gaming knowledge is required
- Bachelor’s degree in Communications, Marketing, Digital Media or PR or equivalent work experience
What the job involves
- The Influencer Marketing Specialist is responsible of helping Razer identify, build and maintain relationships with industry partners, influencers, and other content creators within the gaming, lifestyle, and other relevant industries
- Manage communications and relationships between potential partners, agencies and influencers with internal stakeholders to create opportunities for brand building, social growth and fan engagement
- Negotiate and maintain influencer partnership contracts and manage deliverables and payments
- Influencer and talent scouting to meet Razer’s marketing needs
- Manage influencer outreach and product seeding initiatives
- Coordinate with internal and external teams and offer influencer and partnership support to wider organizational marketing efforts
- Plan and develop regional and global engaging, timely, and relevant content across multiple social media channels, including events coverage
- Be the Razer community ambassador that engages with fans and partners at events and/or tradeshows
- Coordinate the setup for production of influencer content (studio, office, and/or events)
- Analyze metrics from influencer media campaigns to optimize future campaigns. Conduct ongoing analysis and reporting of team and channel performance data and make strategic suggestions for improvement
- Ensure that influencer campaigns and results meet objectives and budget
- Other duties as assigned
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers, it not only manufactures innovative gaming tech but it also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalog of gaming hardware ranges from laptops to headsets, to chairs - whereas its suite of software platform options brings in over 70 million users. The company is recognized as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist
Insights
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Articles
Leadership
Min-Liang Tan
(CEO )Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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