Machine Learning Engineer, CrowdRiff

6 Month Contract

Salary not provided
Senior and Expert level

Visual storytelling for modern marketers

Job no longer available


Visual storytelling for modern marketers

101-200 employees

B2BArtificial IntelligenceMarketingVisualisation

Job no longer available

Salary not provided
Senior and Expert level

101-200 employees

B2BArtificial IntelligenceMarketingVisualisation

Company mission

On a mission to power travel brands with content and insights that inspire travellers to see the world differently and explore sustainably.


Who you are

  • Strong experience of working with NLP
  • Experience fine tuning LLMs
  • Experience deploying LLMs in production
  • Track record of delivering robust, scalable and production-ready solutions with ML models
  • 6+ years of development experience and application development
  • Operated in fast-paced environments with uncertainty, within a growing company
  • Highly organized with a strong commitment to meeting your goals
  • Energized by ambiguity and capable of investigating with little guidance towards possible solutions
  • Knowledge of object-oriented design, software development principles, and design patterns
  • Experience collaborating with your leadership peers and bringing conversations to next steps
  • Ability to reason trade-offs and make technical decisions under a certain level of uncertainty
  • A passion for your craft
  • Bonus if you're passionate about travel and photography

What the job involves

  • CrowdRiff is leading the transformation of the Destination Marketing Industry, integrating AI technology into our products. As a Machine Learning Engineer on our new solutions, you will join a Product Development team that will help fine tune foundational models and improve the quality of our content and reliability with our customers
  • You will work, learn, and develop with a very agile, nimble team which includes a product manager and small group of software developers who are all invested in your success. You’ll primarily work in Python with help from all of the managed services offered by Google Cloud
  • Our product has many interconnected parts which requires systems design thinking to build something that is useful and intuitive, while elegantly serving the needs of our users. Immerse yourself in the Destination Marketing industry and solve the important challenges that help these destinations and their communities thrive
  • Collaborate with other developers to develop data pipelines and architectures related to data collection, storage, processing, and analysis for our AI solutions
  • Conduct model training and hyperparameter tuning
  • Monitor and troubleshoot machine learning models to ensure accuracy and performance
  • Perform requirements analysis, working with team members of different levels and documenting solutions
  • Work with large-scale data sets and manage data flow between systems
  • Communicate your findings through quantitative data analysis and qualitative visuals and insights

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

CrowdRiff was established after the founders saw the the explosion in visual content being shared at a scale like never before, and the power of these visuals to influence consumer decisions. As a result, they set out to help the travel and tourist community make the most of this opportunity.

CrowdRiff's platform makes it easier for marketers to showcase their destinations visually, which drives engagement and tourism revenue. Their solutions are now used by over 800 tourist brands, including Marketing Greece and Tourism Australia. This is testament to the value of their marketing products.

CrowdRiff is now the leading visual and social marketing provider for the travel and tourism industry. This is largely down to their ability to remain agile, and to offer destinations a wide variety of individual products, tools and projects. They will need to maintain this level of innovation if they are to draw even more clients to their books.


Top investors

Few candidates hear
back within 2 weeks

8% employee growth in 12 months


Funding (last 2 of 3 rounds)

Oct 2018



Mar 2016



Total funding: $13m

Company benefits

  • Home Office Bonus
  • Travel Research Program
  • Health and Dental Benefits
  • Parental Leave
  • Summer Hours
  • Learning & Development

Company values

  • We’re in this together: We’re all working toward the same mission. We take care of one another. We depend on one another. We seek to understand each other and we lift each other up.
  • Do your research, trust your instincts: Research is an input, but you make the call. Use data to support your decisions, but also take risks! Be innovative. Use your experience-gut.
  • Bring your whole self: We value the unique aspects that make you, you. We believe your whole self makes for a whole CrowdRiff, and a better place for us all together.
  • Wow customers: We think deeply about our customers’ goals. If they succeed, we succeed. They help guide us. We go beyond to delight and amaze them, always.
  • Don’t settle: We don’t get comfortable. We get curious. We ask ‘what if’? We keep moving and exploring. We learn and grow.
  • Do tomorrow, today: Take action now. Don’t wait. Tomorrow the world has changed.

Company HQ

Entertainment District, Toronto, ON


Previously worked as a freelance Business Intelligence Consultant, and co-founded TwitSprout.

Previously worked as a Software Development Engineer at Amazon Web Services. Also co-founded TwitSprout.

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