Consumer Insights Manager, SharkNinja
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- BA degree or equivalent. Masters is desired but not required
- 7+ or similar experience in hands on market research/consumer insights
- Experience of the full phase of quantitative custom research, specifically product / communication evaluation studies
- Qualitative research experience specifically moderation is preferrable
- Skill set to handle various market research studies in various categories
- Good balance of strong strategic, critical thinking skills and being detail oriented
- Ability to connect dots between various data points/studies across multiple regions
- Good sense of deriving fruitful implication leading to effective business strategies, based on the insights found with great understanding of the consumers’ psychology / behavior and market
- Skill set to direct agencies to achieve efficient research studies
- Thrives in a hands-on, dynamic, agile, and very fast-paced environment
- Multi-function capacity and flexibility to deal with ambiguous situations
- Budget management skills
- Fluent in writing and speaking both English and French
What the job involves
- This position reports to Director, International Consumer Insights (located in Global headquarters – Boston), and is primarily responsible for all phases of consumer research which is critical in our mission of developing 5-star products and services throughout working in conjunction with Marketing, Quality, Engineering and Consumer Services teams
- Design, execute, manage, report both quantitative / qualitative market research studies based on team’s needs
- Effectively communicate study results with UK/EU cultural context, as a representative of French consumers, frequently presenting to senior leadership
- Synthesize / Track historical research results to build on effective strategies in each category
- Plan any of new research from the scratch which are necessary for our business
- Manage at least one Analyst to help them develop and effectively deliver on business needs
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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