Campaign Marketing Manager, Scribd
$64-120k
Salary dependent on location within the US; In Canada, the reasonably expected salary range is between $80,500 CAD[minimum salary in our lowest geographic market] to $119,250 CAD[maximum salary in our highest geographic market] + Equity in all locations
More information about location
E-book and audiobook subscription service
Open for applications
E-book and audiobook subscription service
201-500 employees
Open for applications
$64-120k
Salary dependent on location within the US; In Canada, the reasonably expected salary range is between $80,500 CAD[minimum salary in our lowest geographic market] to $119,250 CAD[maximum salary in our highest geographic market] + Equity in all locations
More information about location
201-500 employees
Company mission
To revolutionize the way the world reads and learns.
Role
Who you are
- You have experience creating and leading strategic and cohesive marketing plans that drive business results
- The ideal candidate will be comfortable managing cross-functional workstreams (across Product, Content Acquisition, Brand, Comms, and Creative Teams) from brief through reporting, ensuring integrated campaigns are aligned upon and delivered against, ultimately leading to impact in the market
- The ideal candidate appreciates brand, lifecycle, and growth marketing, with an eye for equal parts creative and tactical execution, always coming to the table with new and innovative ideas
- This is an opportunity for someone who is great at thinking both strategically and tactically and doesn’t shy away from team collaboration and project management
- 4-6 years in marketing with a focus on cross-functional campaign execution and/or marketing operations within a subscription service and/or tech brand environment
- Varied background across marketing disciplines and channels such as brand, integrated marketing, social, retention and performance marketing
- Ability to support transformation of insights into detailed marketing campaign briefs with innovative thinking and defined ideas
- Track record of defining and executing campaign strategies that deliver against funnel metrics and KPIs
- Strong organization and project management skills and the capacity to manage multiple complex projects at once
- Highly collaborative with experience project managing peer teams through tactical planning and execution
- Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments
- Highly organized , detail oriented and self-motivated
- Bonus points if you have agency experience and/or worked with a global brand
What the job involves
- We are seeking an expert integrated marketer to bring cohesive campaigns to market across channels
- Reporting to the Senior Manager, Brand Marketing, this role will develop and implement integrated marketing strategies spanning all parts of the customer journey
- In this role you’ll help us elevate our brand narrative and marketing launches with prospect and user audiences
- You’ll build end-to-end, multi-channel initiatives – inclusive of product, blog, SEO, email, PR, social, influencer, events, etc – that yield increased brand awareness, increased user acquisition, and prospect acquisition
- Drive the development and execution of integrated marketing programs and campaigns
- Partner with cross functional partners to support campaigns, programs, and tentpole moments, with consistent communication. You will be the point person
- Understand, utilize and integrate consumer and industry research to maximize impact when designing campaigns
- Own campaign performance metrics across the funnel, tracking, continually optimizing for efficiency and scale to generate best practices, and communicating results internally
- Manage contracts and agreements with external partners when required
Our take
The world's biggest site for social reading and publishing, Scribd's website has over 250 million unique visitors each month and a vast content library, consisting of over 200 million audiobooks, magazines, ebooks and newspapers as well as media created by the Scribd community.
While Scribd is the largest social reading site, it is not alone in offering this kind of media. It competes against some major players, the largest of which are Amazon's Kindle and Audible offerings, but also includes the likes of BookMate and the non-profit Internet Archive. Where it stands aside is in its feature-rich reader and the sheer diversity of its library, which, thanks to partnerships with several major publishers, features numerous popular titles as well as a range of independent creators.
Further differentiating it from competitors, the company taken a firm stand on social issues, in particular the recent wave of book bannings taking place across the United States. By making the banned titles freely available it hopes to do its part in preserving literary freedom. With this tendency showing no signs of slowing down, Scribd's intervention in this area could prove to be important.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2019
$58m
LATE VC
Jan 2015
$22m
LATE VC
Total funding: $105.8m
Company benefits
- Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
- 12 weeks paid parental leave
- Short-term/long-term disability plans
- 401k/RSP matching
- Tuition Reimbursement
- Learning & Development programs
- Quarterly stipend for Wellness, Connectivity & Comfort
- Mental Health support & resources
- Free subscription to Scribd + gift memberships for friends & family
- Referral Bonuses
- Book Benefit
- Sabbaticals
- Company wide events
- Team engagement budgets
- Vacation & Personal Days
- Paid Holidays (+ winter break)
- Flexible Sick Time
- Volunteer Day
- Company-wide Diversity, Equity, & Inclusion programs
Company values
- Community -- Community and culture are paramount at Scribd. We curate meaningful moments to bring employees together for connection, collaboration and celebration
- Characters with character -- We believe diverse stories and backgrounds are what make Scribd great. From sourcing candidates all the way to extending offers, our hiring practices prioritize diversity, equity, and inclusion
- Growth Mentality -- We believe that ongoing training and development bring out the best in our employees and our company as a whole.
Company HQ
China Basin, San Francisco, CA
Articles
Founders
Trip Adler
(CEO)Having studied at Harvard until 2006, they co-founded Scribd in March 2017. They have worked as CEO ever since then.
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