Affiliate Marketing Manager, Fandom

Salary not provided

+ Stock options

Senior level
Remote in UK
Fandom

Fan platform for entertainment and gaming

Job no longer available

Fandom

Fan platform for entertainment and gaming

501-1000 employees

B2CPublishingContentEntertainmentDigital MediaCommunity

Job no longer available

Salary not provided

+ Stock options

Senior level
Remote in UK

501-1000 employees

B2CPublishingContentEntertainmentDigital MediaCommunity

Company mission

To understand, inform, entertain and celebrate fans by building the best entertainment and gaming communities, services and experiences.

Role

Who you are

  • The ideal candidate will have a strong background in affiliate marketing, influencer collaboration, team management, and a track record of managing successful affiliate campaigns
  • 5+ years experience in the affiliate landscape, partnership types including promotional methods that create new customer acquisitions
  • 2+ years experience managing a team
  • Numerate and detail oriented experience with good commercial understanding
  • Business development, sales or lead generation experience using a CRM
  • An active interest in video games or other digital content experience is important
  • Marketing Degree or relevant qualification

Desirable

  • Additional qualifications in business studies
  • Speaker of both English and any other language/s

What the job involves

  • We are seeking a dynamic and experienced Affiliate Marketing Manager to join our marketing team and drive accelerated growth for our e-commerce business in the gaming industry
  • This role is instrumental in expanding our affiliate marketing program, fostering strategic partnerships, maximizing revenue, leveraging influencers in our affiliate network, and leading a high-performing team
  • Develop and execute the overall affiliate marketing strategy to drive sales and revenue growth
  • Recruit, onboard, and manage a network of high-quality affiliate partners
  • Create and manage affiliate marketing campaigns, ensuring they are on-brand, timely, and within budget
  • Monitor performance metrics, analyze data, and adjust strategies to optimize results
  • Identify and cultivate strategic partnerships within the gaming industry and related niches
  • Proactively leverage influencers to promote our affiliate network and products
  • Negotiate and establish affiliate agreements that benefit all parties involved
  • Maintain relationships with existing partners and constantly seek new opportunities for collaboration
  • Lead and develop a high-performing affiliate marketing team, setting clear goals and expectations
  • Provide coaching and guidance to team members, fostering their professional growth and development
  • Set clear performance goals and conduct regular performance evaluations
  • Track and report on key performance metrics related to the affiliate marketing program and influencer collaboration
  • Utilize data-driven insights to make informed decisions and improvements to the program. Ability to forecast impact based on leveraged tactics
  • Create regular reports for senior management and other stakeholders
  • Ensure that all affiliate marketing activities, including influencer collaborations, comply with industry regulations and ethical standards
  • Implement fraud detection and prevention measures

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Fandoms are on the rise, with companies and cultural brands recognizing the lucrative potential of increased fan engagement and increasingly courting audiences with additional content. Fandom (previously Wikia) is a company leveraging this trend by providing a mainstream multi-platform home for the rise of fan-targeted content and experiences through a multi-property, multimedia business.

Fandom has more than 350 million monthly active users and 250,000 wiki communities. Its advertising revenue model, in an industry defined by internet participation and loyal engagement, has been an astute move from the start and has helped propel it to a leading position, as have a spate of multimedia and media asset acquisitions since 2018.

New features long requested by the community rolled out in 2022, including Interactive Wiki Maps and Fandom Trivia. Fandom is still working on evolving map tools and implementing further new features, such as custom map markers and more. This will provide its community with more immersive opportunities for fan exploration, with the company aiming to attract new users to continue its growth.

Insights

Top investors

Some candidates hear
back within 2 weeks

-3% employee growth in 12 months

Company

Funding (last 2 of 6 rounds)

Jun 2018

$106.4m

SERIES E

Aug 2014

$15m

SERIES D

Total funding: $161.4m

Company benefits

  • Robust health plans
  • Flexible time off
  • Retirement programs including 401k match
  • Paid parental leave
  • Learning resources
  • Paid volunteer time

Company values

  • We serve a global community
  • We build experiences
  • We bring joy

Company HQ

Union Square, San Francisco, CA

Founders

Jimmy Wales

(Co-founder & Owner)

Founded Wikipedia. Was Executive Chairman at The People's Operator. Has been a Board Member of the Wikimedia Foundation for over 18 years. Is the Founder & CEO of WikiTribune.

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