Senior Manager of Web Marketing, Gong
$155-195k
Revenue intelligence platform
Be an early applicant
Revenue intelligence platform
1001+ employees
Be an early applicant
$155-195k
1001+ employees
Company mission
To help companies transform their revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth.
Role
Who you are
- This role requires a blend of technical expertise, creative thinking, and a deep understanding of B2B technology markets
- 8+ years of overall digital marketing experience
- 4+ years of direct website management experience within a software company
- Proven track record of driving web strategy and achieving measurable results, including increased traffic, engagement, and conversion rates
- Experience working directly with web developers under an agile methodology, managing product, web development and design priorities
- Expertise in SEO, SEM, Google Analytics, CMS platforms, and web development technologies
- Strong understanding of UX/UI principles and best practices
- Experience working with forecast inputs for website and experimentation results and be accountable for reaching quarterly forecasts
- Experience with personalization tools or platforms (Intellimize, Optimizely, VWO, ABTasty, etc.) and strong knowledge of A/B testing frameworks and methodologies
- Analytical mindset with a focus on data-driven decision-making. In-depth experience using Google Analytics to find insights and areas of opportunity
- Experience managing web-related projects, including redesigns, migrations, and platform integrations
- Excellent communication and collaboration skills, with the ability to work effectively across teams
- Creative thinker that is organized, detailed and extremely collaborative with the ability to work on many projects simultaneously
- Bachelor’s degree in Marketing, Communications, Web Development, or a related field preferred
What the job involves
- Gong is seeking a highly skilled and strategic Senior Manager of Web Marketing to own our web strategy strategy and help fuel our next stage of growth
- You will be responsible for driving the strategy, execution, and continuous improvement of our website to enhance user experience, increase conversion rates, and support our overall business objectives
- This role will work closely with Product Marketing, Growth Marketing, Corporate Communications, Events, and Creative and Brand teams to bring our web experience to life -- as you build, test, and launch new website features and experiments
- You’ll help us expand our brand to deliver a multi-language web experience, build a fast paced experimentation roadmap and will be emphatically focused on driving a high-converting digital experience
- Website Strategy & Optimization: Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience that is focused on conversion while articulating Gong’s unique brand vision to the market
- Continuously optimize the website for user experience, SEO, and conversion rate improvements. Build website strategy and roadmap
- Content Management: Oversee the creation, curation, and management of web content to ensure it is relevant, up-to-date, and aligned with brand messaging. Collaborate with content creators, designers, and developers to ensure a cohesive and engaging web experience
- SEO & SEM: Work closely with Growth Marketing to execute SEO strategy and execution, including keyword research, on-page optimization, and technical SEO enhancements; and manage SEM campaigns to drive targeted traffic and achieve demand generation goals
- Demand generation support: Work with the Product, GTM, Product Marketing, and Growth Marketing teams to ideate, create and implement tests that will improve website conversions. Implement personalization across the web experience to drive more engagement and conversion
- Analytics & Reporting: Monitor, analyze, and report on web performance using tools such as Google Analytics and others. Provide actionable insights to stakeholders and make data-driven recommendations for improvement
- User Experience (UX): Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices. Conduct A/B testing and other experiments to continually enhance the user experience
- International support: Create the strategy for the next phase of our web presence for target international markets
- Cross-Functional Collaboration: Work closely with other teams, including Product, GTM, and various teams within the Marketing organization to ensure the website supports overall company initiatives and marketing campaigns
- Technology Management: Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools. Ensure the website is secure, responsive, and optimized for performance across all devices
Our take
In the world of sales, relying on traditional methods like CRM notes for customer insights can be a time-consuming nightmare. Sales reps often spend hours sifting through data, yet crucial details get lost and decisions end up being based on guesswork. Recognizing this challenge, Gong founders saw the potential of AI to bridge the information gap.
Gong's innovative solution goes beyond simply recording customer interactions 0 it analyzes them as well. Gong identifies potential red flags and offers recommendations on the fly, helping reps navigate conversations toward successful closures.
With a proven track record and a global customer base that includes tech giants like LinkedIn, Slack, and Shopify, Gong is making its mark on the industry. The company is now focused on expanding its reach internationally and forging new partnerships, solidifying its position as a leader in AI-powered sales intelligence.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$250m
SERIES E
Aug 2020
$200m
SERIES D
Total funding: $586.1m
Company benefits
- Mental health support resources
- Weekly wellness events
- Work from home stipend
- Generous vacation days
- Quarterly recharge company shutdowns
- Parental leave
- Employee equity
- Retirement savings
- Commuter & parking benefits
- Training & development programs
- Employee resource groups
- Mentorship opportunities
Company values
- Customer service
- Trust
- Diversity
- Innovation
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Amit Bendov
(CEO)Former CMO at Panaya and CEO at SiSence.
Eilon Reshef
(CPO)Initially served as CTO at the company before transitioning into their current role. Co-founder and former VP of Webcollage (acquired by Answers in 2013).
Salary benchmarks
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