Senior Demand Generation Manager, Regal.io

$145-170k

+Equity

Senior level
New York

More information about location

3 days a week in office (245 5th Avenue)

Regal.io

Outbound phone & SMS sales platform

Job no longer available

Regal.io

Outbound phone & SMS sales platform

21-100 employees

B2BAnalyticsCustomer serviceSaaSMobileeCommerceSales

Job no longer available

$145-170k

+Equity

Senior level
New York

More information about location

3 days a week in office (245 5th Avenue)

21-100 employees

B2BAnalyticsCustomer serviceSaaSMobileeCommerceSales

Company mission

To help brands grow like never before.

Role

Who you are

  • The ideal candidate will leverage a growth mindset, creativity, and a bias towards experimentation and A/B testing to optimize performance
  • 5+ years of experience leading demand generation, digital marketing, or a related field at a B2B SaaS startup with aggressive growth targets
  • Proven track record of managing SEO, SEM, content syndication, and paid social campaigns. Demonstrated ability to drive lead generation and optimize marketing spend
  • Experience managing a multi-channel demand generation budget in the multimillion-dollar per year range
  • Strong understanding and actioning of key demand-gen metrics such as ROAS and CPL, as well as broader company metrics like CAC:LTV
  • Experience in SaaS, B2C, or B2B marketing, preferably within a startup or high-growth company in the CCaaS or Contact Center space
  • Experience targeting a wide spectrum of personas and industries is a plus

What the job involves

  • The Senior Demand Generation Manager at Regal.io will spearhead all top-of-funnel lead generation activities, including website management, SEO, SEM, content syndication, and paid social
  • This role is pivotal in driving the growth of Regal.io by generating high-quality leads and increasing brand visibility
  • This role will also be responsible for managing the multi-channel demand generation budget, managing a variety of marketing agencies and contractors, and ensuring efficient allocation of resources to maximize ROI
  • The Senior Demand Generation Manager will work closely with the sales and product marketing teams to align strategies and support overall company launches and goals. This role offers a high level of autonomy and the opportunity to drive significant impact on Regal’s growth trajectory in 2024 and beyond
  • Develop and execute demand generation strategies: Craft and implement comprehensive demand generation plans to drive lead acquisition and conversion. Partner with sales operations and sales leadership to further finesse targeting and channel mix
  • Manage and optimize digital marketing channels: Oversee SEO, SEM, content syndication, and paid social campaigns, continually optimizing for performance and ROI
  • Own the website: Ensure the website is optimized for lead generation, user experience, and SEO. Partner with product marketing to balance Regal’s vision, story, and strategic narrative with high conversion for web visitors
  • Lead experimentation and A/B testing: Foster a culture of continuous improvement through rigorous A/B testing and data-driven decision-making
  • Collaborate with cross-functional teams: Work closely with channel sales, product marketing, ABM, and other teams to help support their revenue-generation efforts with ads, paid campaigns, and marketing automation
  • Analyze and report on performance: Track and report on key metrics, providing insights and recommendations for ongoing efficiency and partnering with FP&A on optimization strategies
  • Manage demand generation budget: Oversee the allocation of a multimillion-dollar budget, ensuring efficient use of resources and maximized ROI

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Remarketing products to ‘abandoned’ customers is tough with one-way solutions like email campaigns. In practice, conversation is key, and the potential for this is larger than ever thanks to the accelerated adoption of smartphones and mobile commerce. Regal is an outbound call and SMS platform helping brands get their foot in this consumer-conversation door.

Regal facilitates event driven calls and texts that sales teams can build into a prioritized workflow, with detailed customer profiles and neat features like branded caller ID - all accessible from a dedicated agent desktop. It helps sales teams operate in a more efficient, orchestrated fashion, with greater oversight analytics for line managers.

Regal isn’t the only company looking to help brands do better customer engagement. Competition is stiff, especially from handsomely-funded contact center rivals like Five9 and Genesys. These startups offer broader omnichannel solutions and the option of more heavily automated AI services. Regal’s tighter focus on call/SMS engagement could have been a hindrance to its growth, but it appears that 2022 funding and an updated Branded Caller ID feature leads to a 25% revenue increase for its B2C customers and reaches 400 million wireless devices in the US alone.

Insights

Led by a woman
Top investors

Few candidates hear
back within 2 weeks

81% employee growth in 12 months

Company

Funding (2 rounds)

Sep 2022

$38.5m

SERIES A

Jan 2021

$3.6m

SEED

Total funding: $42.1m

Company benefits

  • Flexible PTO
  • Medical, dental, vision insurance (80% covered by Regal Voice)
  • Paid parental leave
  • Happy hours, team outings, & quarterly off/onsites
  • Pre-tax commuter benefits
  • Complete laptop workstation
  • Growth mindset, educational stipend

Company values

  • Customers are royalty - We serve our customers above all else. If we don’t earn their love, someone else will
  • Fast execution wins - We work with urgency and speed because by moving forward we learn more about how to solve the problem than by theorizing
  • Growth mindset - Your learning curve should be as steep as the company’s growth curve
  • Data beats opinion - We make decisions based on analysis and data, not anecdotes
  • Enjoy the journey - We bring our whole selves to work and build meaningful friendships. We appreciate, and are kind to, each other

Company HQ

NoMad, New York, NY

Founders

A Harvard grad who took up various Director roles at Personal and Titan Steel Corporation, then served as SVP of Growth at Handy HQ.

A Harvard Business School grad, who then served as Senior Product Manager at Amazon, and CPO at Handy HQ.

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