Product Marketing, Amazon
$157.1-212.6k
More information about location
The largest online retailer and technology provider
Job no longer available
The largest online retailer and technology provider
1001+ employees
Job no longer available
$157.1-212.6k
More information about location
1001+ employees
Company mission
Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.
Role
Who you are
- Master’s degree or foreign equivalent degree in Business Administration, Finance, Marketing, or a related field and one year of experience in the job offered, as a Program Manager, Product Manager, Product Marketing Manager, or a related occupation
- Must have one year of experience in the following skill(s):
- Using data and metrics to measure impact, determine improvements, and translate results into actionable insights
- Managing cross-channel marketing campaigns from concept to completion
- Managing cross-functional marketing projects or programs
- And presenting data and insights to C-suite senior leadership and drive recommendations, articulate tradeoffs, and communicate plans to leadership
What the job involves
- 40 hours / week, 8:00am-5:00pm
- Conceptualize, plan, execute and analyze multi-channel marketing strategies. Develop a new, personalized engagement strategy for new users through voice upsells, mobile and web apps, and hardware devices
- Partner with teams to develop the strategic framework for how to communicate with users early in their lifecycle to optimize long term engagement and retention leveraging traditional channels
- Develop an early use experiment roadmap and learning plans to test and learn how different content and channels perform to drive early engagement. Track and measure performance of campaigns, identifying insights and socializing to inform future strategy and testing
- Identify gaps in first stream/first activation onboarding flows for new users. Develop and launch personalized landing pages by user acquisition channel, signup type, promo type and product tier to educate users as to how to use the product based on the features available at each tier
- Collaborate cross-functionally to optimize product features necessary to properly onboard new and returning users to the platform. Drive regular reviews of roadmap progress and results with leadership across marketing, finance and subscriptions tech
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist
Insights
Company
Company benefits
- Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
- Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
- Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
- Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
- Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
- Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
- Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer
- Amazon Care's virtual services are available in all 50 states, and in-person care is active in Seattle, Washington, D.C., Arlington, Baltimore, Boston, Dallas, Austin, and Los Angeles, with 20+ more markets coming online in 2022 alone
- 20 weeks of paid leave to birthing mothers and six weeks for parents who adopt
Company values
- Customer obsession rather than competitor focus
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Company HQ
South Lake Union, Seattle, WA
Articles
Founders
Jeff Bezos
(Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO (not founder))Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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