Customer Lifecycle Program Manager, WalkMe

$110-150k

CSS
HTML
Hubspot
Marketo
Pardot
Senior level
Austin
San Francisco Bay Area
WalkMe

Digital adoption platform

Be an early applicant

WalkMe

Digital adoption platform

1001+ employees

B2BProductivityBusiness IntelligenceSaaS

Be an early applicant

$110-150k

CSS
HTML
Hubspot
Marketo
Pardot
Senior level
Austin
San Francisco Bay Area

1001+ employees

B2BProductivityBusiness IntelligenceSaaS

Company mission

To make digital adoption for employees and customers simple, while increasing enterprise productivity.

Role

Who you are

  • Bachelor's degree in marketing, business, customer success or related field
  • 5+ years of experience in lifecycle marketing or related field
  • Strong understanding of customer behavior and segmentation
  • Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot
  • Excellent communication and collaboration skills
  • Strong analytical skills and ability to use data to inform decisions
  • Experience with A/B testing and experimentation
  • Experience with HTML and CSS for email design

What the job involves

  • The Customer Lifecycle Program Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey
  • This position requires a strong understanding of customer behavior, the ability to create relevant content, and to leverage various marketing tools to create personalized omni-channel experiences at scale
  • Creating and coordinating customer-focused programs: Mapping out dependent projects and figuring out how they will reach their combined goal
  • Analyzing data: Analyzing email, webinar, and campaign performance, and using analytics to ensure projects are helping the company reach its broader targets
  • Managing budgets: Approving budgets and managing the customer marketing program budget
  • Developing & executing customer-focused programs: work with peers to ideate and develop new programs or evolve existing programs around customer lifecycle, adoption, community, and advocacy
  • Creating customer marketing campaigns: Creating marketing automation enabled marketing campaigns,social media, emailing newsletters, creating web copy, designing events, and more
  • Defining customer profiles: Defining ideal customer profiles and creating lead scoring models
  • Collaborate with cross-functional teams, including product marketing, product, customer success, operations, and more, to develop and execute integrated marketing campaigns
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform strategy
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

Our take

WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.

With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, and with more of its 2,000+ corporate customers signing up for large contracts WalkMe is cashing in on its strong position.

Following a successful IPO in mid 2021, WalkMe has continued on a strong and steady track, with 35 million users in 42+ countries. The company offers tangible benefits to a client list investing increasing amounts in WalkMe’s offerings, and the global appetite for digital transformation tools looks set to meet WalkMe’s plans for further global expansion.

Kirsty headshot

Kirsty

Company Specialist

Insights

Top investors

Few candidates hear
back within 2 weeks

-9% employee growth in 12 months

Company

Funding (last 2 of 9 rounds)

Dec 2019

$90m

SERIES G

Nov 2018

$10m

SERIES F

Total funding: $307.5m

Company benefits

  • Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance
  • WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
  • WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
  • WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!

Company values

  • Empowering Progress - We believe in the potential of technology to continue changing how humans interact with the world and actively create and champion opportunities for people to fuel that progress
  • Customer Centricity - We work with a hands-on commitment to deliver strategic value to our external and internal customers through an internal coordinated effort that prioritizes the success of our customer
  • Leading from Eye Level - We celebrate each other's wins and believe in the power of ideas and innovation, not the power of rank. Everyone at WalkMe rolls up their sleeves and works together to turn problems into opportunities
  • Can-Do Attitude - We are excited about our global, category defining company. We take proactive action within and outside of our roles through thoughtful collaboration across departments. We believe in our individual abilities to make an impact
  • Communicate with Empathy and Intent - Whether we’re working with each other or clients, we aim to actively listen, receive feedback with an open mind, and respond with humility, interest, and empathy. When providing feedback to others, we approach them with an intent to educate, inform and persuade through reason

Company HQ

South Beach, San Francisco, CA

Founders

Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.

Rafael Sweary

(President)

Having started their career as CEO of Jetro Platforms, Rafael spent 2 years as an Ocean Assets Entrepreneur in Residence, before 2 years at Koala. They then co-founded WalkMe in 2011.

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