Content Marketing Manager, Aidaly
$78-105k
+ Stock options
5 days a week in office
Providing compensation, coaching, and financial services to family caregivers
Be an early applicant
Providing compensation, coaching, and financial services to family caregivers
1-20 employees
Be an early applicant
$78-105k
+ Stock options
5 days a week in office
1-20 employees
Company mission
Aidaly's mission is to get 53 million family caregivers PAID for their work and provide the same financial safety nets and benefits as the traditionally employed.
Role
Who you are
- Social Native: Born with a ring light in hand, you never back down from dancing for TikTok
- Good Taste: Cheeky, creative, and unafraid to try new things while exhibiting sound judgment and taste
- Analytical: Proficient in digital growth KPIs, with a strong portfolio showcasing creative and innovative work
- Confident: You know what to do and what you need from others to get it done. You don't waste time overthinking it; you move fast and with focus
- Content Creation: Skilled in strategizing and creating world-class content from concept to production
- Strong Network: Well-connected within the industry, with experience in resourcing and managing projects effectively
What the job involves
- Produce Content: Create engaging content for various digital platforms, including videos, websites, advertising campaigns, email marketing, social media, and more
- Analyze and Report: Monitor and analyze content performance, identifying key features that drive engagement and iterating the strategy accordingly
- Travel with CEO: Travel with the CEO to events and in-market events to share our journey with caregivers nationwide
- In-person. San Francisco Office. 5+ days a week
Our take
Aidaly is aiming to help the 50+ million family caregivers in the US who provide an estimated 34+ billion hours of care worth over $470 billion to the economy. Currently, these carers are largely underserved and often entirely uncompensated.
As the characteristics of these carers tends towards digitally-native, Aidaly is hoping its online service can help caregivers navigate the complex landscape of antiquated systems and benefits for this group.
Competitors like Cariloop are similarly serving caregivers. However, while Cariloop operate as an employee benefit, freeing up care-giving employees’ time for employers, Aidaly is more of a consumer-fintech. They are directly helping caregivers be financially compensated for their work for the first time.
The company must now expand beyond their private alpha to onboard users both pressed for time and suspicious of startups offering them the world.
Kirsty
Company Specialist
Insights
Company
Funding (2 rounds)
Jun 2022
$8.5m
SEED
Aug 2021
$2.5m
SEED
Total funding: $11m
Company benefits
- Premium health insurance plan
- Generous stock option grant
- Unlimited Paid Time Off
- Annual company retreat
Company values
- Lead with Trust
- First Principles Thinking
- Customer Obsession
- Move with Urgency and Focus
- Radical Candor
Company HQ
Civic Center, New York, NY
Articles
Leadership
Maggie Norris
(CEO)Previously, Margaret founded Uphold Health and served as Head of Product at AFTER. Before co-founding AFTER, Margaret founded Home Management Solutions llc. the parent company to KidsGoDo inc., and exited in 2017.
Jamie Gladfelter
(CTO)A developer, economist and entrepreneur, Jamie previously founded two startups, one in ecommerce and another educating developers. Jamie has also maintained a role in the Economics faculty of APUS for over a decade.
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