Senior Marketing Data Analyst, Vivid Seats
+Bonus Incentives & Equity
Ticket exchange and resale platform
Job no longer available
Ticket exchange and resale platform
501-1000 employees
Job no longer available
+Bonus Incentives & Equity
501-1000 employees
Company mission
Vivid Seats' mission is to empower every fan to get to the live events that shape their most vivid moments and memories.
Role
Who you are
- The ideal candidate is technically advanced in SQL, comfortable writing and optimizing complex queries with the end game of developing a deep understanding of our customer data, how the business is performing and point of view on how to improve the status quo by effectively working with stakeholders
- 3+ years of professional experience as Business Analyst, Digital Marketing Analyst with web and app B2C marketing and CRM experience
- Advanced SQL skills, especially in Snowflake, capable of optimizing complex data structures for performance and scalability
- Demonstrated proficiency of Google Analytics data in analyzing customer behaviors and trends with understanding of GTM a plus
- Expertise in Looker or other visualization tools like Tableau, Spotfire, or Power BI
- Proven ability to work collaboratively across diverse teams, fostering an environment of mutual respect and goal alignment
- Highly motivated self-starter who is naturally curious and seeks out answers by diving into the data
- Exceptional analytical thinking and problem-solving skills, with a track record of innovative solutions to business challenges
- Ownership mindset and the confidence to make independent decisions and drive projects forward
- Effective communication skills to share findings and actionable insights with stakeholders
What the job involves
- Join Vivid Seats as a Senior Marketing Data Analyst and be at the forefront of shaping an unparalleled ticket marketplace experience
- This important role will use data aggregated from multiple sources to create novel data sets and develop actionable insights to directly enhance our customer experiences
- Play a key role in proactively identifying, communicating and implementing improvements across our marketing channels and data processes
- Influence our path to innovation and efficiency by making data more accessible and actionable
- Collaborate with thought leaders and cross-functional teams to bring forward-thinking solutions and consumer insights to the table
- Analyze trends and identify areas of improvement, provide recommendations on next steps and proposals for testing iterations and optimizations to improve campaign performance
- Build and maintain dashboards to measure performance, highlight insights for stakeholders and ensure data integrity, as well as respond to ad hoc data requests
- Acquire an in-depth understanding of our business model, focusing on the marketplace dynamics and the analytics needs of our marketing teams
- Build foundational relationships within cross-functional teams, understanding the interplay between analytics, product, marketing, engineering and operations
- Complete a comprehensive dive into our customer data
- Identify initial areas for quick wins in our current reporting and data handling practices
- Tackle marketing analytics requests with efficiency, discern patterns from those requests, and proactively build and refine the reporting infrastructure in Snowflake and Looker to preemptively meet similar future needs
- Work with the team to identify and implement targeted campaigns in our CRM platform, analyzing results and suggested improvements for future campaigns
- Build out models (ex. Recency, Frequency, Monetary) to continue to understand our customer base, creating actionable audience segmentations
- Collaborate with the broader team on best practices for reporting, analysis, and dashboards, learning from others and applying learnings to current and future work
- Conduct a thorough evaluation and implement enhancements to our reporting data structure, focusing on performance and long-term scalability
- Present insights, findings, and progress to leadership, demonstrating early impacts
- Independently identify the true impact of various marketing channels (email, social media, paid advertising) and optimize marketing spend based on data-driven insights
- Identify and implement deeper personalization within existing campaigns that align with broader team goals
- Establish yourself as a thought leader within the Analytics team and the organization, driving innovative practices and novel analysis
- Lead cross-functional projects with minimal oversight, directly contributing to strategic business outcomes
- Be recognized as a crucial analytical resource across the company, embodying a proactive approach to problem-solving
Our take
Founded in 2001, Vivid Seats is one of the leading online ticket marketplaces. The event tickets market is one of the biggest out there, expected to reach almost $85 billion by 2027, and the company has secured its place within it with partnerships with big players like ESPN, RollingStone, and the NBA.
The company's strategy has so far been based on massive public exposure through heavy spending on digital advertising, which has brought it great success to date. Its connects millions of buyers with thousands of ticket sellers each year, covering hundreds of thousands of different events.
Vivid Seats boasts high revenues and sustained growth, and went public in 2021. Following its listing on the NASDAQ, the company has been focusing on expanding operations and broadening its tech capabilities. A recent development is the company's Vivid Picks app, which combines live event and gaming experiences to target changing trends in the events ticket space.
Kirsty
Company Specialist
Insights
Many candidates hear
back within 2 weeks
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2014
$5.2m
SERIES A
Mar 2012
$3.9m
ANGEL
Total funding: $9.7m
Company benefits
- Health, dental and vision packages: BCBS PPO, HSA and HMO plans, mental heath and telehealth programs.
- Retirement and savings programs, continuing education opportunities, and rewarding performance incentives.
- PTO, mental health days, and maternity/paternity policies.
- Company-wide town-halls, hackathons, product demos, in-office happy hours, holiday and summer events, company-sponsored sports leagues and competitions.
- Gym membership fees, wellness weeks, access to on-site treadmill desks, bike storage, fitness classes, and inspiring office spaces.
- Hybrid working arrangements at accessible office locations. Company-provided laptops, monitors, & software in-office. Room for ideas (open floorplan with plenty of meeting rooms, quiet areas, and whiteboards), and coffee. We’re talking good coffee.
Company values
- We Raise the Bar: We shape our industry – we are the competition. We’re ambitious and disciplined teammates who make smart plays and get better every day.
- We Create Exceptional Experiences: Whether we’re engaging a fan, seller, partner, or teammate, we don’t compromise when it comes to their experience. We hold ourselves accountable and lean into every connection to make the moment count.
- We Embrace Change: In our world, the only constant is change and we’re ready for it. As a team, we’re energized by working with speed and agility to anticipate; we’re unafraid to be self-critical and we drive relentlessly to get the best results.
- We Enhance Communities: We invest in our communities inside and out. We’re united in raising awareness around causes close to our hearts and are passionate about giving back.
- We Commit as a Team: Above all else , we’re one team that trusts and supports each other –our unity gives us the strength to tackle even the most difficult challenges facing our business. Driven in our pursuit of the optimal, we constructively voice our perspectives, and when the best play is called, we move forward together.
Company HQ
West Loop Gate, Chicago, IL
Articles
Leadership
Eric Vassilatos
(Co-founder)Also Principal at Magnolia Capital and Managing Partner at SkyBox capital.
Stan Chia
(CEO, not founder)Board Director at 1871, and Board Member at the Georgia Institute of Technology. Former COO of GrubHub.
Salary benchmarks
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