Brand Manager, SharkNinja
Integrated Marketing Communications, Shark Beauty
3 days a week in office (Needham, MA)
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
3 days a week in office (Needham, MA)
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Comfortable working at a fast paced, iterative, and progress vs. perfection mindset
- Strong communication skills and ability to make effective presentations to all levels of management
- Ability to synthesize complex product features into compelling and desirable consumer benefits
- Ability to connect the dots and think at a holistic and strategic level across the business
- Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Biased toward action, roll up your sleeves and get it done together
- Qualifications
- 3-5 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and execution
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Experience in launching products globally across several different markets
- Experience in the Beauty industry preferred
What the job involves
- As part of the Integrated Marketing Communications Team, you will play a role in building, managing, and tracking all Beauty Category marketing campaigns to drive brand visibility, engagement, and conversion
- This will include partnering with cross-functional teams such as Product Marketing, Content Strategy, Creative, PR, Media, and Analytics to bring launch plans to life on a global scale
- You will be responsible for developing ATL communications and will work with the channel specialists to deploy across all marketing channels
- You will work closely with regional marketing teams to ensure regional and local plans support and align with the global strategy and objectives
- You will serve as a key stakeholder on media planning, creative strategy/concepting, social content, video production, and PR pitching/events
- The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility
- Execute comprehensive integrated marketing strategies that align with the company's marketing and business objectives
- Brief and work closely with channel specialists and agencies on PR, Social, Retail, and Media planning and execution to deliver full-funnel campaigns
- Partner with International IMC teams on Local execution of global strategy with local relevancy
- Develop and implement a content strategy that provides engaging and relevant content across multiple platforms, that aligns with brand identity and audience needs, and that can be adapted for regional campaigns
- Monitor campaign performance, analyze data, and adjust strategies as needed to achieve goals
- Brief creative assets to support all campaign plans and media flights
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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