Lifecycle Marketing Specialist, Xero
Cloud-based accounting software
Job no longer available
Cloud-based accounting software
1001+ employees
Job no longer available
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- Educated to degree level or equivalent
- Experience in email marketing, lifecycle marketing and/or marketing automation platform and digital experimentation
- Skilled with Google Analytics and utilising internal dashboards
- Experience in Salesforce Marketing Cloud and Sales Cloud is highly regarded
- Data driven and customer focused
- Able to identify opportunities of value for the business and customer and deliver programs of work off the back
- Knowledge and understanding of customer lifecycles and audience segmentation
- Excellent project management skills and ability to juggle multiple projects at once
- Self-motivated, achievement oriented, innovative thinker, thrive in a highly dynamic work environment
What the job involves
- As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy
- Reporting to the Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful
- You’ll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS
- You’ll be data-savvy, commercially astute and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth
- Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value
- Leverage research and Salesforce Marketing Cloud to gain insights into our customers engagement behaviour that can help inform programs of work
- Help drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity
- Support the end-to-end execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement
- Leveraging internal SME knowledge, create #beautiful content, comms and customer experiences that deliver on the project brief
- Assist with building communications in SFMC (emails, SMS, push), adding personalization within assets, using dynamic content, and setting up batch sends
- Know and understand the customer success metrics relevant to your role, continuously review and analyze data to find opportunities for growth
- Support in the creation of data driven lifecycle briefs, insightful hypotheses, and user experiences
- Analyze experiment and journey performance, tying it back to the original objectives and hypothesis
- Ideate and support optimization within the customer journey, ensuring that magic is happening at every touchpoint & interaction, through a continuous test-and-learn ‘never done’ approach
- Champion and communicate direct communications best practices, thought leadership, and compliance with email industry standards
- Help plan quality and holistic customer journeys that link to OKRs
- Continuously keep a finger on the pulse of what competitors and other companies in outside industries are doing to keep us ahead of the pack
- Rapid execution and demonstrated iterative approach - putting your test and learn findings into action to drive uplift on primary conversion metrics
- Contribute to building and maintaining an inspiring team culture
- Strong working relationships with stakeholders and peer teams
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Company benefits
- Top-spec MacBook or HP Z-book
- Employee Share Plan (own a part of Xero!)
- 23 days holiday plus Bank Holidays (plus an extra 3 days over the Christmas period!)
- 10 days Wellbeing Leave (for sickness, emergencies and taking a mental health break)
- Company Pension Scheme (matched contributions up to 4.5%)
- A range of wellbeing initiatives
- Remote and Flexible Working
Company values
- Human - Xeros are authentic, inclusive and really care. We’re kind and assume the best intent. We’re inclusive, approachable and show empathy. We’re willing to be vulnerable, sharing our fears, failures and learnings.
- Ownership - Xeros deliver on commitments. We do what we say we’ll do. We own our mistakes and take positive action. We move fast to get the right things done.
- Challenge - Xeros are curious. We think and dream big. We welcome challenging conversations and do it with respect. We lead and embrace change, seeking new and better ways.
- Beautiful - Xeros create experiences people love, and that inspire and delight. We do high-quality work and go the extra mile.
- Team - Xeros are great team players. We champion Xero’s purpose and priorities. We work together to do what’s best for Xero and our customers. We appreciate and celebrate each other and our successes.
Company HQ
Te Aro, Wellington, Wellington
Articles
Leadership
Rod Drury
(Founder)Previously Consultant at EY, Founder of Glazier System. Was CEO of AfterMail and Director at TradeMe. Also founded Pacific Fibre and was Director at NZX.
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