Senior Social Media Strategist, Fandom


+ Equity

Sprout Social
Junior and Mid level
Los Angeles
San Francisco Bay Area

Fan platform for entertainment and gaming

Job no longer available


Fan platform for entertainment and gaming

501-1000 employees

B2CPublishingContentEntertainmentDigital MediaCommunity

Job no longer available


+ Equity

Sprout Social
Junior and Mid level
Los Angeles
San Francisco Bay Area

501-1000 employees

B2CPublishingContentEntertainmentDigital MediaCommunity

Company mission

To understand, inform, entertain and celebrate fans by building the best entertainment and gaming communities, services and experiences.


Who you are

  • 2 -4 years of work experience in social media marketing, specifically with video content and video-first social media channels
  • Excellent background and personal interest in gaming and gaming related media
  • Strong understanding of KPIs and social media reporting
  • Demonstrated experience in data-driven decision making in content ideas and planning
  • Prior work experience posting sponsored content on all social media channels (Facebook, X, TikTok, and Instagram)
  • Understanding of social media platforms and how to engage and grow audiences
  • Strong written communication and organizational skills
  • Excellent computer skills and digital literacy
  • Energetic team player who is flexible, reliable, and creative


  • Experience working with a gaming or gaming adjacent company
  • Experience working in Asana project management tool
  • Social media experience with commerce brands (managing shoppable social channels)
  • Wiki and wiki syntax experience

What the job involves

  • The Senior Social Media Strategist is directly responsible for the day to day operations essential to the multimedia presence of our gaming and entertainment brands on owned channels such as Facebook, X, TikTok, and Instagram
  • This includes ideating and posting organic and sponsored content, specifically video, for all of our social media channels
  • The Senior Social Media Strategist will be responsible for tracking progress towards monthly and yearly performance goals and will work directly with the Video, Graphic Design, Paid Social, Editorial and Sales Marketing teams
  • This role reports into the Senior Manager, Social Media
  • Lead weekly social video ideation meetings
  • Manage Asana workflows for social videos and graphics
  • Schedule/Post organic and sponsored social videos and graphics
  • Execute weekly/monthly reporting
  • Manage RSS feeds
  • Utilize Dlvr.It, Sprout Social, Later, Meta Business Suite, Instagram, TikTok, X, and Facebook
  • Attend select on-the-ground gaming events for social coverage (which will sometimes require travel)
  • Cover developer/gaming livestreams (which may occur outside of normal business hours)
  • Create and managing organic and sponsored social media contests and promotions

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Fandoms are on the rise, with companies and cultural brands recognizing the lucrative potential of increased fan engagement and increasingly courting audiences with additional content. Fandom (previously Wikia) is a company leveraging this trend by providing a mainstream multi-platform home for the rise of fan-targeted content and experiences through a multi-property, multimedia business.

Fandom has more than 350 million monthly active users and 250,000 wiki communities. Its advertising revenue model, in an industry defined by internet participation and loyal engagement, has been an astute move from the start and has helped propel it to a leading position, as have a spate of multimedia and media asset acquisitions since 2018.

New features long requested by the community rolled out in 2022, including Interactive Wiki Maps and Fandom Trivia. Fandom is still working on evolving map tools and implementing further new features, such as custom map markers and more. This will provide its community with more immersive opportunities for fan exploration, with the company aiming to attract new users to continue its growth.


Top investors

Some candidates hear
back within 2 weeks

-3% employee growth in 12 months


Funding (last 2 of 6 rounds)

Jun 2018



Aug 2014



Total funding: $161.4m

Company benefits

  • Robust health plans
  • Flexible time off
  • Retirement programs including 401k match
  • Paid parental leave
  • Learning resources
  • Paid volunteer time

Company values

  • We serve a global community
  • We build experiences
  • We bring joy

Company HQ

Union Square, San Francisco, CA


Jimmy Wales

(Co-founder & Owner)

Founded Wikipedia. Was Executive Chairman at The People's Operator. Has been a Board Member of the Wikimedia Foundation for over 18 years. Is the Founder & CEO of WikiTribune.

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