Product Marketing Manager, FeedbackFruits
3 days a week in office
Teaching and learning tools for higher education institutions
Job no longer available
Teaching and learning tools for higher education institutions
21-100 employees
Job no longer available
3 days a week in office
21-100 employees
Company mission
To help foster a generation of critical and empathic thinkers.
Role
Who you are
- You are a strategic thinker with a passion for technology and education
- You possess a proven ability to develop and execute go-to-market strategies that significantly impact product success
- You love to dive deep into market research, partner insights, and competitive analysis to inform product positioning
- You are motivated by the challenge of translating complex product features into compelling benefits and narratives
- You thrive with the freedom to execute your vision and take ownership of product marketing initiatives
- You will work in close collaboration with various departments within our organization, such as the Product, Sales, Partner Success and Marketing teams
- You must derive energy from such a climate and don’t mind redesigning for continuous growth, feeling comfortable with some uncertainty
- A minimum of 1-3 years of experience in product marketing, preferably in a B2B tech or education sector
- Proven expertise in establishing and optimizing processes in dynamic, fast-paced settings or within large corporate environments
- Demonstrated success in developing and executing go-to-market strategies that have driven product adoption and business growth
- Strong analytical skills with the ability to translate insights into actionable strategies
- Excellent communication and collaboration skills, with experience in working with cross-functional teams
- A creative and strategic mindset, with a deep understanding of partner needs and market dynamics
What the job involves
- As a Product Marketing Manager at FeedbackFruits, you will play a crucial role in bridging the gap between our innovative learning products and our higher education market
- Your insights and strategies will be instrumental in shaping how we position, launch, and drive demand for our products
- You will be the voice of our products, crafting compelling messages and strategies that resonate with our target audiences and align with our business goals
- Reports to: Marketing Director
- Work alongside: Growth Marketing Manager, Product Marketing Manager and Brand & Event Manager
- Develop and implement go-to-market plans for new product launches and existing product enhancements
- Collaborate with cross-functional teams to ensure successful product rollouts
- Track and analyze the effectiveness of go-to-market initiatives
- Define and communicate the unique value propositions of our products upon market and industry insights, working in tandem with the Product Managers
- Create messaging that resonates with our target audiences and differentiates our products in the higher education market
- Ensure consistency of product messaging across all channels and materials
- Support sales enablement tools and materials, including pitch decks, case studies, and product sheets
- Equip sales and partner teams on product features and market positioning
- Gather feedback from sales and partners to continuously refine product messaging and strategy
Our take
FeedbackFruits, an Amsterdam-based EdTech scale-up, is dedicated to crafting collaborative learning experiences for students and simplifying teaching practices for educators globally. Its platform is designed to boost student engagement and enhance teacher efficiency.
At the heart of FeedbackFruits' mission lies the development of Team Based Learning, a tool seamlessly integrated into learning management systems (LMS). This innovative solution, born out of partnerships with Deakin University and IE Business School, digitises and expands collaborative learning across all course sizes and formats. From initiation to execution, instructors can leverage its diverse features, while students thrive in an environment that nurtures autonomy.
The introduction of Team Base Learning signifies a significant achievement for RFeedbackFrutis, furthering its commitment to advancing impactful teaching techniques worldwide. With adoption spanning 39 institutions, FeedbackFruits' influence on team-based learning is palpable, showcasing its dedication to fostering collaborative educational activities.
Freddie
Company Specialist
Insights
Company
Company benefits
- Learning Budget: Education must go on. We offer a yearly learning budget for full-time employees, and a 24h study leave
- Travel Compensation: Don’t live in Amsterdam and want to join the office? We offer a €110 monthly budget for that
- BYOD Compensation: Get €40 monthly for your personal electronic device (€1920 every 4 years)
- Free Lunches & Drinks: Daily lunch with the team and unlimited snacks & drinks
- Bike Subscription: We offer a monthly Swapfiets to all of our active fruiters
- Time Off & Volunteering Leave: Recharge and disconnect with our flexible vacation policy
- Life & Work Balance: Work from anywhere, at flexible times.
- Referral bonus: Receive a €500 bonus for every full-time position hired through referral
- Free Mental health Care: We provide free access to certified psychologists for any issues in your personal life or at work
- OpenUp Medical: Free access to certified doctors trained in lifestyle medicine, dieticians & preventative check ups
- Unique Culture: Be part of a team with a unique and diverse culture
- Pension Scheme: FeedbackFruits makes sure every employee has a pension scheme
- Free Access to Office Gym: Need a pre-office energizing warm-up? Use our office gym whenever you need it
- Birthday off: We make sure all our employees get the time to celebrate their birthday with their loved ones on with a weekday off
- Holiday Swapping: Our employees can swap 2 of their Dutch public holidays, to 2 public holidays that might better fit their personality, culture, or beliefs/religion
Company values
- Pedagogy Over Technology - We don't start with some piece of technology and then look for a solution after. We start by scouting the pedagogical landscape in search of what the next breakthrough will be and help those achieve the spread they deserve
- Thinking Over Memorisation - Education shouldn't just be the memorisation of facts. Today's fast-paced society demands that education shift gears to higher-order thinking. We all know this, but implementation is easier said than done. We design tools specifically to facilitate these skills, like collaboration and problem-solving
- Engagement Over Passivity - We believe that the key indication of educational success the measures of a student's voluntary engagement. That is why we are constantly trying to facilitate new ways for students to interact. Not just with the material, but also with their peers and teachers. Because learning works best when made collaborative
- Wisdom In The Information Age - From misinformation to rising polarisation. Events in the media and political landscape call on education to deliver the skills for a healthy democracy and society. We join in answering that call by developing the tools to help develop critical thinking
Company HQ
Westelijk Havengebied, Amsterdam, Netherlands
Articles
Leadership
Ewoud de Kok
(CEO)Graduated from the Delft University of Technology with an MSc in Sustainable Energy Technology.
Salary benchmarks
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Diversity & Inclusion at FeedbackFruits
Lydia Kronawetter (Chief of Staff)
- Our Belonging Employee Circle is an employee-led community focused on making FeedbackFruits a diverse, inclusive and equitable workplace. It is made up of employees from across the business who feel passionately about fostering a workplace where everyone feels safe to be their authentic selves. They plan quarterly actions, as well as partner with the People & Culture and management team on strategic projects.
- Each year, we survey our employees to gain a comprehensive understanding of our DE&I landscape. This helps us gauge employee sentiment about diversity and representation, equity in performance management, inclusion in company policies and culture, and sense of belonging, connection and psychological safety.
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