Vice President 0f Account Management, Later
$250-300k
OTE
+ Stock options
Social media marketing scheduling platform
Job no longer available
Social media marketing scheduling platform
1001+ employees
Job no longer available
$250-300k
OTE
+ Stock options
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- We are seeking a dynamic and experienced Vice President of Account Management to lead and oversee our Enterprise, Mid-Market, and SMB account management teams
- The ideal candidate will have a proven track record in account management, have exceptional leadership skills, and a posess a strategic mindset
- 12+ years of experience in account management or client services, with at least 5 years in a leadership role, with a proven ability to lead transformations in account management teams, shifting to proactive engagement and revenue generation
- Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree preferred)
- Industry-Specific Experience Or Background in SaaS, Marketing, and Influencer Marketing is beneficial
- Experience in Influencer and Social Media Marketing industry strongly preferred
- Knowledge and proficiency in Salesforce required
- Advanced problem-solving and negotiation skills
- Proven track record of managing and growing key client accounts
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
- Strategic thinker with the ability to develop and execute long-term plans
- Ability to analyze data and metrics to drive decision-making
- Proficiency in account management software tools
What the job involves
- This role is crucial for ensuring exceptional client satisfaction, driving revenue growth, and maintaining strong client relationships. The position reports directly to the SVP of Customer Operations
- Leadership and Strategy:
- Develop and implement the strategic vision for the account management department
- Lead, mentor, and develop a high-performing account management team
- Set and monitor KPIs and OKRs to ensure departmental goals are met or exceeded
- Collaborate with the VP of Sales, the VP of Professional Services, the Head of Support, and the executive team to align account management strategies with overall company goals
- Client Relationship Management:
- Establish and cultivate relationships with C-level executives across top client accounts, becoming a trusted strategic advisor
- Act as the executive point of contact for key clients, addressing any escalations, needs and concerns
- Lead strategic conversations with clients, demonstrating a deep understanding of their business challenges, industry, and opportunities providing tailored solutions
- Ensure client satisfaction through proactive communication and problem-solving
- Revenue Growth:
- Identify opportunities within your team for account growth and expansion
- Lead the team to deepen engagement with current clients, driving upsells and cross-sells to contribute to an overall revenue increase
- Lead the team in the expansion of existing holding companies into new brands and logos
- Manage Net Revenue and Gross Revenue Retention
- Develop and implement strategies to increase revenue from existing accounts
- Step in and help close individual business when needed
- Work closely with the sales and marketing teams to identify and pursue new business opportunities
- Forecast quarterly retention targets
- Operational Excellence:
- Oversee the account management process to ensure efficiency and effectiveness
- Manage the building and maintenance of team commission and incentivization plans to drive performance
- Implement best practices and standard operating procedures for the department
- Monitor and analyze account performance metrics to drive continuous improvement
- Ensure compliance with company policies and industry regulations
- Collaboration and Communication:
- Collaborate with cross-functional teams, including sales, marketing, services, and customer support, to deliver exceptional client experiences
- Influence Product Development with Client Feedback: Serve as a key liaison between the account management and product teams, ensuring client feedback directly influences the product roadmap
- Communicate effectively with internal and external stakeholders
- Provide regular updates to the executive team on account management performance and client feedback
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company values
- Lead with Humility: We’re a community that puts what’s best for all ahead of what’s best for one - no big egos here
- Adapt and Grow: We embrace the challenges and the wins together, learning from each other along the way
- Make it Happen: Nothing is impossible. We have big ambitions and are determined to achieve them with creative solutions
- Succeed Together: We lift each other up and have each other’s backs. There’s a seat for everyone at this table
- Celebrate: We’re optimistic, celebrating each other, our progress, and the unique perspectives each member brings to the team
Company HQ
Chinatown, Vancouver, BC
Articles
Founders
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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