Epic Games' model focuses on two key areas: creating games and offering its game engine technology to other developers. Doing this means that Epic Games' brand stretches beyond their own direct creations. The company has been able to put its name to some of the most iconic games of the last 20 years. Its most recent success is undoubtedly the creation of Fortnite, which has gained hundreds of millions of users since its launch in 2017.

Long-established as one of the leaders in their field, these are undoubtedly exciting times for Epic Games. The release of next-generation consoles like the PS5 has enabled Epic Games to push the limits of their software, meaning it'll lead the charge in the creation of next-gen games. 2024 saw an unprecedented investment in Epic Games by Disney, amounting to $1.5 billion. This will enable Disney to promote iconic characters through the Fortnite game. With the number of people enjoying video games continuing to grow, there is no sign of Epic Games slowing down any time soon.