Senior Manager of Marketing Operations, Loopio
RFP response software provider
Job no longer available
RFP response software provider
201-500 employees
Job no longer available
201-500 employees
Company mission
To help ambitious companies and people grow.
Role
Who you are
- You have a passion for technology and providing valuable insights to help the team hit their goals
- You come with 5+ years of experience in a B2B marketing operations role, ideally with experience working at a SaaS company and have 2 - 3 years of experience in a people management capacity
- You have a good balance of Marketing, operations and technology functional skills
- You have strong working experience with CRMs like Hubspot and Salesforce
- You have experience and knowledge of the sales cycle and the role the marketing plays in it
- You are driven and passionate about helping Marketing teams optimize their performance
- You’re extremely organized with the ability to multitask in a fast-paced environment
- You have experience creating business plans and know how to sell it to internal stakeholders
What the job involves
- We’re looking for an enthusiastic, tech-savvy, and highly-organized Marketing Operations leader to drive our operations function within the Marketing team
- In this role, you’ll have a unique opportunity to use your experience and passion for technology, process optimization, and insights generation to help Marketing achieve our revenue generation goals
- This role will partner closely with our Revenue Marketing and Sales teams
- Act as the marketing technology platform owner for all marketing systems including building out the technology roadmap for all marketing systems and platforms
- Ensure all systems within marketing and the greater organization are properly integrated to ensure data integrity and efficiency in operations
- Lead the evaluation, vendor selection, implementation and eventual ownership for all new marketing technology solutions
- Track and report results by providing KPI dashboards, campaign reporting and key behavioral insights
- Own and evolve attribution reporting to ensure opportunity and revenue generation are being tracked back to the correct source
- Ensure lead scoring process and models are optimized to maximize conversion
- Guide the Marketing Operations Specialist on their journey to world class by providing training, mentoring and weekly doses of inspiration
- Deliver effective change management and communication to ensure smooth transition to any new technology or process
- Evolve Marketing Operations at Loopio to deliver best practices on the effective application of technology
- Ensure lead routing is 100% accurate and timely to enable timely follow-up from Sales
- Ensure that every marketing program and campaign are executed accurately and efficiently by implementing SLA timelines and ensuring compliance to processes and timelines
Our take
Loopio provides RFP response software to companies in a variety of industries, including healthcare, financial services, and telecommunications. Targeted to businesses, Loopio’s platform streamlines responses to RFPs, requests for information, and due diligence questionnaires, helping firms to improve sales efficiency and unlock growth opportunities.
The company currently has over 1,000 clients, including DocuSign, PayPal, and American Express. Loopio expects its client base to continue growing, bolstered by a 2023 independent study that shows that clients of the company can experience a three-year return on investment alongside almost $6 million in business benefits.
Loopio has used 2021 funding to accelerate product development, customer acquisition, and expanding its employee base through hiring sales and customer experience teams in the areas surrounding its Toronto headquarters, and other North American regions. Due to this expansion and to maintain streamlined business processes, it partnered with Door, a digital due diligence platform for asset management and research teams. This partnership exemplifies a mature caution in Loopio's expansion aims, helping them to keep in control of their growing business.
Kirsty
Company Specialist
Insights
Company
Funding (2 rounds)
Apr 2021
$200m
GROWTH EQUITY VC
Feb 2018
$8.7m
SERIES A
Total funding: $208.7m
Company benefits
- Robust Health Benefits
- Extended Parental Leave
- Employee Stock Options
- Professional Mastery Budget
- Weekly Loopio Socials
- Annual Company Retreat
- Generous Paid Time Off Program
- Team Wellness Activities
Company values
- Curiosity
- Candor
- Grit
- Mastery
- Support
Company HQ
Chinatown, Toronto, ON
Articles
Leadership
Zak Hemraj
(CEO)Progressed from Software Developer to Manager and Team Lead at Achievers within 8 years.
Matt York
(CTO)Experience as Software Engineering Manager at Achievers, and Vice President of Engineering at Top Hat.
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