Product Marketing Manager, Kpler
Data and analytics for trade
Open for applications
Data and analytics for trade
201-500 employees
Open for applications
201-500 employees
Company mission
To facilitate efficient and sustainable trade through the provision of state-of-the art, technology-led data, analytics and market insight.
Role
Who you are
- Bachelor’s degree
- Fluency in English
- 3+ years of commodity market or adjacent experience
- 3+ years of product marketing experience, preferably in a SaaS or technology-focused company
- Proven track record of creating and delivering successful product marketing strategies
- Excellent written and verbal communication skills, with the ability to convey complex ideas simply
- Strong analytical skills and a passion for turning data into actionable insights
- Ability to work independently in a fast-paced and rapidly changing environment
What the job involves
- Kpler is seeking an experienced Product Marketing Manager to join our dynamic marketing team
- The ideal candidate will be responsible for driving the go-to-market strategy for our suite of products and has commodity market experience
- You will work closely with our product, sales, and marketing teams to articulate product value propositions and craft compelling messaging that resonates with our target markets
- Develop and implement comprehensive product marketing strategies to drive adoption and retention of Kpler products
- Craft compelling messaging and positioning that differentiates our products in the market
- Collaborate with product management to gain deep product expertise and insight into our customers' needs and experiences
- Create sales enablement materials and training to ensure our sales team is equipped to sell effectively
- Conduct competitive analysis to inform strategic decisions and product positioning
- Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry
- Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed
- Work with the marketing team to develop content such as case studies, videos, website copy, and blog posts
- Engage with customers to gather testimonials and case examples to showcase the value of our products
- Manage cross-functional projects with multiple stakeholders to deliver on product marketing objectives
Salary benchmarks
Our take
Even as more and more industries digitise, processes in legacy industries such as trade remain relatively archaic – with commodity markets running on incomplete, dispersed and sometimes inaccurate information. Kpler, founded in 2014, brings data technology to trade, in order to make the space more efficient and sustainable.
Kpler is the leader in its field, claiming ten times the revenue and commercial footprint of its nearest competitor. The company supplies real-time, transparent data on commodity markets, as well as actionable insights for those acting in the industry. Partnerships with leading data providers and analytics firms have bolstered Kpler’s offerings to cover a range of markets across the trading space, cementing its leadership as a provider of commodity market data.
Kpler has received massive funding for its continued expansion, received atop already impressive growth and between 2022 and 2023, acquired five companies. The investment is being used to make more smart acquisitions, of note within the growing maritime analytics and logistics market, hire talent, and accelerate development to ensure it remains at the forefront of its field.
Steph
Company Specialist
Insights
Company
Funding (1 round)
Apr 2022
$220m
GROWTH EQUITY VC
Total funding: $220m
Company benefits
- Flexible office policy: Work in office spaces at central locations, sponsored co-working hubs or in a full-remote set-up.
- Home office set-up & monthly allowance: We provide top of the range office equipment along with a set-up budget for whatever you need. Along with a monthly allowance for electricity and Wi-Fi.
- Health insurance coverage: We offer health insurance coverage for employees to ensure you are always safe and healthy.
- Time-off when you need it: Global maternity, parental, medical, festivals, and compassionate leave policies aligned to the contemporary needs of the family, and individual choices.
- Special discounts and offers: Get exclusive access to country-specific employee discount programs (hotel, restaurants, tech products, etc.).
- Regular outings and social events: We hold regular events (online and on-site) for staff to socialise and interact with each other in the team.
Company values
- Be Humble: Always place the interest of the collective before your own.
- Respect & Care for People: Make every person feel comfortable in their own beliefs, decisions, and perspectives.
- Take Responsibility: Always take ownership of your actions.
- Act with Integrity: Be honest and transparent in all your dealings.
- Be Bold: Push the boundaries in order to improve and grow.
Company HQ
Etterbeek, Brussels
Articles
Founders
François Cazor
(CEO)Non Executive Director at Spark Commodities. Co-founder and former CEO of eCO2Market. Previously an Associate Director at HSBC, with experience in Trading.
Jean Maynier
(CTO)Non Executive Director at Spark Commodities. Co-founder and former CEO of eCO2Market. Previously a System Adviser at CDPQ, with experience as a Business Analyst.
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