Category Director of Strategic Sales and Analytics, SharkNinja
Ninja Outdoor
Office located in Needham, MA
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Bachelor's degree in Business Administration, Sales, Marketing, or related field. Master's degree preferred
- Strong history of progressive experience in strategic sales management, analytics, or related field, with at least 2 years in a leadership role
- Demonstrated success in developing and executing strategic sales plans that have driven revenue growth and market share expansion
- Experience in Outdoor categories strongly preferred
- Strong analytical skills with proficiency in excel, sales analytics tools such as CRM systems, Salesforce, or similar
- Experience in developing customer segmentation models, pricing strategies, and promotional initiatives based on data analysis
- Exceptional leadership and communication skills, with the ability to inspire and motivate a sales team
- Proven track record of building and leading high-performing sales teams
- Strategic thinker with the ability to translate data into actionable insights and initiatives
- Ability to thrive in a fast-paced, results-oriented environment and manage multiple priorities effectively
What the job involves
- The Category Director of Strategic Sales and Analytics for Ninja Outdoor will thrive at the forefront of our sales, analytics, and planning processes in a highly dynamic environment
- This high-visibility role drives key business decisions to achieve our overall business objectives within the North American business
- Reporting to the Vice President of Strategic Sales and Analytics, the Category Director of Strategic Sales and Analytics will be responsible for implementing a strategic plan domestically for the Ninja brand’s outdoor business
- They will act as a strategic advisor and expert, responsible for the development and deployment of sales strategies that enable the delivery of our financial goals and KPIs
- The Category Director of Strategic Sales and Analytics will serve as a leadership liaison between all internal cross-functional partners to ensure communication, alignment, and execution of the sales strategy while removing barriers to success and mitigating business plan risk
- Key interfaces include the Sales, Marketing, Product Development, and Finance teams
- The Category Director of Strategic Sales and Analytics will lead a small team of associates to analyze current business trends at the Category & Retail level, manage the category P&L, and drive global discussions on category performance
- This role requires excellent leadership and motivational skills with a strong focus on people development
- The incumbent must drive results through the management of both direct and indirect resources related to sales, marketing, e-commerce, finance, supply chain, operations, and external interfaces
- Develop and execute comprehensive strategic sales plans to achieve revenue targets and increase market share in targeted categories
- Lead the development of category-specific sales forecasts, budgets, and performance metrics
- Oversee category analytics in analyzing sales data, market trends, and customer insights to identify growth opportunities and drive strategic decision-making
- Utilize advanced analytics tools and techniques to generate actionable insights that inform sales strategies and initiatives
- Develop customer segmentation models and targeted sales approaches based on data-driven insights
- Provide strong leadership and guidance to the sales team, setting clear objectives, performance metrics, and expectations
- Foster a culture of continuous improvement, innovation, and accountability within the sales organization
- Mentor and develop sales team members, providing coaching and support to help them achieve their full potential
- Collaborate closely with cross-functional teams including marketing, product development, and operations to ensure alignment of sales strategies with product offerings and market positioning
- Lead cross-functional initiatives to drive customer-centric approaches, improve customer experience, and optimize sales processes
- Work with the sales and marketing teams to develop and/or recommend pricing strategies, promotional initiatives, and go-to-market plans
- Stay abreast of industry trends, competitor activities, and emerging technologies in the categories of focus
- Conduct regular market analysis and competitive intelligence gathering to identify opportunities and threats
- Translate market insights into actionable strategies to enhance our competitive position
- Provide strategic guidance on sales trends, market dynamics, and growth opportunities
- Develop and implement product sell-in strategies – gaining product placement selling into our retail partners
- Roadmap – Influencing collaborating on the future product roadmap to ensure that each category will grow profitably YoY
- Approach problems with an Obsessed With Winning Mindset – ensure there are G2M and product roadmaps to ensure we are winning share, growing YoY, and becoming more profitable each quarter
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
Share this job
View 47 more jobs at SharkNinja