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Audigent
Data management platform
- 101-200 employees
- B2B
- Big data
- Marketing
- Publishing
- Entertainment
- Advertising
- Acton, London, UK
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Company mission
Audigent's mission is to power virtuous connection and commerce through clean, intelligent data.
Otta's take
Theo Margolius
COO of Otta
It’s been a tough few years for data management platforms (DMPs). Initially designed to collect, segment, and distribute anonymous cookie-based data for the purpose of marketing, DMPs have been struck particularly hard by the phase-out of cookies by most major browsers in response to concerns over privacy. DMP Audigent, however, has been coming up with some innovative solutions to this challenge.
The founding team provide the company with remarkable industry connections that yield data from music, lifestyle, and sports industries. This consumer data is invaluable, but historically was not sold and packaged by music labels as meticulously as it might have been in other industries.
In terms of leveraging this data pool going forwards, Audigent has developed new products like the Hadron ID that can operate with greater privacy and efficiency in the cookie-less future of digital marketing. The company is demonstrating an adept, strategic approach to accommodating the rapid industry changes of recent years. If it can continue to do so whilst safeguarding its industry-specific data sources, it looks set for a solid future.
Benefits
- Generous Maternity Leave
- Up to 100% towards Health, Dental, & Vision plans
- 401k
- Flexible PTO
- Onsite Professional Mentor
- Life, Disability & Travel Insurance
- Wellness Reimbursement
- Company Offsite Events
- Professional Development Training Reimbursement
- Referral bonuses
Funding (last 2 of 4 rounds)
Jun 2021
$19.1m
SERIES B
Nov 2019
$6.7m
SERIES A
Total funding: $31.7m
Founders
Brian Brater
(Co-founder & Executive Chairman)Previously co-founded Rawkus Records (sold to Universal Music Group in 2004), where they signed and developed classic artists like Mos Def, Talib Kweli, Kanye West, Eminem, and Dr. Luke. Subsequently co-founded digital media giant UPROXX (sold to Woven Digital in 2014) and Big Frame (sold to Dreamworks Animation and merged with AwesomenessTV in 2014).
Drew Stein
(Co-founder & CEO)Previously founded video advertising company DashBid, and alongside his work at Audigent is also the executive producer at The Station Media (which they founded in 2003), and Chairman/President of the Harriet & Esteban Vicente Foundation.
Shelton Mercer III
(Co-founder)Has served as COO at Delaware Valley Association for the Education of Young Children and Stop Hunger Now, as well as EVP at audience mobilization company Different Drummer. Alongside Audigent, is also co-founder of TwitCHANGE, founder and chairman of The Mercer Advisory Group and Mercer Innovation, and a strategic advisor for 1776.