Data management platform
101-200 employees
Open for applications
$150-180k
101-200 employees
Company mission
Audigent's mission is to power virtuous connection and commerce through clean, intelligent data.
Role
Who you are
- Experience in selling programmatic data and/or PMP deals highly recommended
- Good understanding of the DSP/DMP/SSP landscape
- Knowledge and experience with TTD and DV360
- Experience in selling managed service to middle-market and independent agencies a plus
- 5+ years of digital, mobile and/or programmatic and/or audience data advertising sales experience with strong existing relationships with media agencies and/or brands direct (strong relationships with independent media agencies critical)
- Interest in being a pioneer in a quickly transforming media category
- Desire to build on something already gaining exciting market traction!
- Demonstrated success in a goal-oriented, highly accountable sales environment
- Superior communication skills, including face-to-face presentations, phone and email
- Ability to think and plan strategically and be creative in their sales
- An entrepreneurial approach to business
- The ability to structure, negotiate, and close advertising deals
- Diligent work ethic, dependable, and ethical
- Fluent in the ad/data tech sales landscape
- A strategic thinker who will support team and management in creating best-of-breed data and audience solutions for clients
- A self-starter, aggressive, able to work independently but cooperatively and enthusiastically to build a new business
- Thrives on being an expert and evangelist on industry trends to build relationships and gain traction with other industry thought leaders
- NYC-based or willing to relocate
What the job involves
- Generate revenue from new and existing business from brands/agencies, selling specialized unique data to execute digital media campaigns
- Prospect for new business, presenting, closing new deals
- Close leads that are delivered from brands/agency who are buying AuDigent data through public platforms, upselling them into buying custom data
- Call on specific Tier 1 agency and Tier 2
- Secure key accounts to grow market share
- Partner closely with the Account Management, Client Services, Marketing and Programmatic teams to maintain a high-level of understanding regarding the digital advertising landscape, the needs of our target market and the distinct values delivered by the AuDigent product offerings
Otta's take
Theo Margolius
COO of Otta
It’s been a tough few years for data management platforms (DMPs). Initially designed to collect, segment, and distribute anonymous cookie-based data for the purpose of marketing, DMPs have been struck particularly hard by the phase-out of cookies by most major browsers in response to concerns over privacy. DMP Audigent, however, has been coming up with some innovative solutions to this challenge.
The founding team provide the company with remarkable industry connections that yield data from music, lifestyle, and sports industries. This consumer data is invaluable, but historically was not sold and packaged by music labels as meticulously as it might have been in other industries.
In terms of leveraging this data pool going forwards, Audigent has developed new products like the Hadron ID that can operate with greater privacy and efficiency in the cookie-less future of digital marketing. The company is demonstrating an adept, strategic approach to accommodating the rapid industry changes of recent years. If it can continue to do so whilst safeguarding its industry-specific data sources, it looks set for a solid future.
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2021
$19.1m
SERIES B
Nov 2019
$6.7m
SERIES A
Total funding: $31.7m
Company benefits
- Up to 100% towards Health, Dental, & Vision plans
- 401k
- Flexible PTO
- Onsite Professional Mentor
- Life, Disability & Travel Insurance
- Wellness Reimbursement
- Professional Development Training Reimbursement
- Referral bonuses
- Generous Maternity Leave
- Company Offsite Events
Company HQ
Acton, London, UK
Articles
Founders
Brian Brater
(Co-founder & Executive Chairman)Previously co-founded Rawkus Records (sold to Universal Music Group in 2004), where they signed and developed classic artists like Mos Def, Talib Kweli, Kanye West, Eminem, and Dr. Luke. Subsequently co-founded digital media giant UPROXX (sold to Woven Digital in 2014) and Big Frame (sold to Dreamworks Animation and merged with AwesomenessTV in 2014).
Drew Stein
(Co-founder & CEO)Previously founded video advertising company DashBid, and alongside his work at Audigent is also the executive producer at The Station Media (which they founded in 2003), and Chairman/President of the Harriet & Esteban Vicente Foundation.
Shelton Mercer III
(Co-founder)Has served as COO at Delaware Valley Association for the Education of Young Children and Stop Hunger Now, as well as EVP at audience mobilization company Different Drummer. Alongside Audigent, is also co-founder of TwitCHANGE, founder and chairman of The Mercer Advisory Group and Mercer Innovation, and a strategic advisor for 1776.
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