Easol empowers entrepreneurs by removing the need to outsource their business to traditional e-commerce platforms, booking platforms or experience marketplaces such as Airbnb. This appeals directly to bosses looking to maintain full ownership of their business, and to streamline the labour-intensive and hands-on booking and tracking processes.

The company is taking advantage of the growing experience market, as more and more businesses are founded to provide the rising demand for unforgettable experiences. After a difficult few years, the experience market is set to boom, and Easol is well-placed to profit from that trend.