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LoopMe
Outcomes-based digital advertising platform
- 201-500 employees
- B2B
- Artificial Intelligence
- Big data
- Marketing
- Digital Media
- SaaS
- Mobile
- Advertising
- UK HQ, Ground Floor, 32-38 Saffron Hill, London, EC1N 8FH, GB
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Company mission
LoopMe's mission is to create better consumer experiences through innovation, powered by data, in order to bring people and brands together.
Otta's take
Xav Kearney
CTO of Otta
According to LoopMe, traditional digital KPIs, such as views and clicks, are the metrics that are usually used to measure the success of a marketing campaign, but are often the least relevant. LoopMe aims to solve this problem by helping brands and agencies obtain better advertising results by using AI to optimise campaign delivery.
LoopMe differentiates itself through the innovation of its product, PurchaseLoop. The tool uses purchase data, location and surveys in order to precisely target prospects, delivering twice the results that can be obtained using traditional optimisation. This has led to LoopMe's product being adopted by major brands such as Pepsi, Microsoft and Sony Pictures.
In 2022 LoopMe was acquired by Mayfair Equity Partners. This injection of capital will support LoopMe's ongoing expansion in the United States market. Despite the difficulties facing the global economy and the tech sector specifically towards the end of 2022, LoopMe has continued to grow steadily and has announced a global hiring round to support its onging expansion and product development.
Benefits
- Paid Annual Leave and Bank Holidays
- Competitive holiday allowance
- Competitive stock options
- Flexible working hours
- Season Ticket Loan
- Pension contribution
- Travel benefits
- Great company equipment MacBooks for employees
- Cycle to work scheme
- Gym Discount & Free Yoga
- Breakfast & great selection of refreshments
- MacBooks for employees
- Paid Parental Leave - 20 weeks maternity & 4 weeks paternity leave
- Career and performance management
- Social events and culture club
Company values
- We do the right thing - For our clients, company and colleagues. We are respectful, we take responsibility and we work hard
- We innovate - We find the solution when there are challenges, we lead the industry, we meet our clients’ needs
- We love what we do - We are positive, enthusiastic, energetic and take pride in our work
Funding (last 2 of 5 rounds)
Oct 2018
$17m
SERIES C
Mar 2017
$10m
SERIES B
$37.5m
Total funding
Founders
Marco Van de Bergh
(CTO)Previously worked for 3 years at Velti, first as Senior Product Manager - Mobile Marketing Products for 2 years and then as Director of Agency Platform Products for 1 year
Stephen Upstone
(CEO)Previously Corporate Finance Director & Board Director at FirstCapital for 3 years and Managing Director - Europe at Ad Infuse for 5 years
Articles
Jobs (3)
Marketing
Sales & Account Management