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Optimove
Retention automation software
- 201-500 employees
- B2B
- Artificial Intelligence
- Marketing
- SaaS
- Automation
- 185 Madison Avenue, 12th Floor, New York, New York 10016, US
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Company mission
To help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale.
Otta's take
Theo Margolius
COO of Otta
When communicating to their existing customers, organizations need to take into account customers’ past, present, and future to maximize loyalty, retention, and lifetime value. Optimove is a marketing platform that equips companies with actionable insights by using both historical and predictive data to help them find out who their customer is and what they are doing.
The company works with hundreds of brands, which include Dollar Shave Club, SodaStream, Papa John's, and Staples. It has also built key partnerships with leading technology platforms, such as Facebook and Shopify to collect more data.
Optimove faces competition from multichannel marketing hubs such as Salesforce Marketing Cloud, and its challenge will be to continue differentiating itself. It currently does so, as well as with its various acquisitions and integrations, by segmenting customers and identifying different personas in real-time using its AI-led orchestration of multichannel campaigns.
Benefits
- Family and pet friendly
- Stock option plan
- Diversity and inclusion initiatives
- Company social events
- Equal opportunity employer
- Work from home opportunities
Funding (1 round)
Sep 2016
$20m
EARLY VC
$20m
Total funding
This company has top investors
Founders
Pini Yakuel
(CEO)Having studied at Tel Aviv University, Pini worked as a Product Manager at NGG Global Consulting for 2 years before co-founding Mobius Solutions in August 2006. He left his role as CEO there to found Optimove in February 2009, working as CEO since.
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Jobs (11)
Marketing
Sales & Account Management