The eyewear industry is dominated by a single company, Luxottica, that has been able to keep prices artificially high, especially in the kids space. By circumventing traditional channels and designing their glasses in-house, PAIR has disrupted the industry with high-quality eyewear at reasonable prices.

PAIR considers glasses as an accessory, an opportunity to express your identity, rather than a medical device. This has driven the company towards making bold moves, including building a proprietary IP content bank through exclusive licensing deals with beloved consumer brands like the NBA and Harry Potter.

The startup is now looking to attract a broader customer base, building on the impressive success of its first full adult collection. PAIR’s razor-sharp margins and enticing brand will surely stand it in good stead in its attempts to attract even more users.