• You have 6+ years experience in paid social strategy and execution for high-growth retail companies
• You have worked cross functionally across design and data teams
• You are not afraid to experiment, learn, and try new things – all while focused on prioritizing growing incremental new revenue
• You have comfort working with raw data sets and extrapolating key insights to drive core channel changes
• You have a keen eye for creative and messaging and are not afraid to propose changes to copy or creative
• You care about fostering good relationships with your colleagues
• You have at least 6 years of experience at a high-growth retail company or startup
• Strong communication and interpersonal skills
• An analytical mindset with the ability to make data-driven decisions
• Experience working in a fast-paced, dynamic environment
• An eye for good creative and messaging
• High motor to always be learning and growing

Desirable

• Pair Eyewear is seeking a Digital Marketing Manager, Paid Social to help drive and execute on our ongoing Meta, TikTok, and additional test channels
• This role will report to our Director of Paid & Organic Marketing
• You will have the opportunity to make a big impact on one of our fastest growing revenue-driving channels in an incredibly collaborative and high-growth environment
• Your partners will be marketing, product, data, and design
• Work in tandem with the Director of Paid & Organic Marketing to develop measurement strategies to understand the net incremental impact of our various campaigns and tactics
• Own and flesh out our creative testing roadmap, including standing up process and ops for generating new content regularly
• Deep dive into 1st and 3rd party data sources to mine for key customer and creative insights that inform our next iterations of new customer acquisition strategy
• Assist in managing the day-to-day bidding and budget optimizations, to ensure we’re moving budgets fluidly across paid channels, depending on where we can see the most incremental returns
• Stand up new campaign testing structures, betas run in tandem with our platform partners, and even new channel expansion
• Assist in ideating new integrated marketing campaigns and managing their execution through launch