Connecting companies to their community on public offerings


Company mission

PrimaryBid's mission is to enhance fairness, inclusivity and transparency in capital markets.



HQ Location

Westminster, London, UK


58% employee growth in 12 months

Otta's take on PrimaryBid

Theo Margolius headshot

Theo Margolius

COO of Otta

Individual investors face a number of challenges when accessing markets. The majority of these problems stem from issues of scale. How can individual investors compete for influence and ensure they get a seat at the table when their counterparts are large investment firms?

Furthermore, individual investment can incur personal costs unless it is being done on a very large scale, presenting barriers to investment straightaway.

PrimaryBid solves this problem using technology that we take for granted today but would not have been available just ten years ago. Investors move through PrimaryBid in order to make personal decisions in where their money goes, but are represented at the aggregate level, meaning they maintain influence. This also means firms are held accountable, encouraging good governance.

This model has already attracted significant investment, and PrimaryBid have raised almost fifty million pounds already. Their impact has already been felt in the City, with over fifty companies appointing individual shareholders to their boards.

Total funding - $252.1m

Last 2 fundraises

Oct 2020



Feb 2022



This company has top investors

Company benefits

  • Pension scheme - 5% employer contribution
  • Life Assurance of 4x base salary
  • 25 days annual leave increasing to 30 with length of service
  • Carryover 5 days of annual leave per year
  • Day off on your Birthday
  • Work abroad for up to 45 days per tax year
  • 1 paid Community Day per year
  • Private Medical Insurance + health cash plan
  • Bi-monthly wellbeing sessions provided by Luminate
  • Access to Gympass as well as corporate gym rates at local facilities
  • Cycle to Work scheme
  • Maternity pay (16 weeks full pay, 23 weeks statutory) increasing with length of service
  • Paternity pay (2 weeks full pay) increasing with length of service
  • Salary sacrifice nursery fees via TEDs Premier (children up to 5 years old)
  • Paid time off for family planning - applicable for primary and secondary carers
  • Paid time off for pregnancy loss - applicable for primary and secondary carers
  • Learning budget of £500 per calendar year to be used on the Learnerbly platform
  • Company Townhalls, networks & annual Christmas Party

Company values

  • Fairness - Individual shareholders should have the same opportunities as institutional investors
  • Inclusivity - PrimaryBid is open access; anyone with a verified account can participate
  • Transparency - Allocations are made on clear rules and applied equally across investors


Previously worked in the Investment Banking sector for Bank of America Securities and Credit Suisse and was later co-founder and CEO of Darwin Strategic Limited

Previously worked in the Equity Sales division at Dresdner Kleinwort Wasserstein, was Founding employee of Evolution Securities, worked in Equity Sales at Numis Securities and was then Head of Midcap Equities and later Director at J.P. Morgan

Previously Co-founder and CEO at Doc Com Design, Executive at Ernst & Young, Investment Banking Associate at Citi and Chief Financial Officer at Darwin Strategic Limited

Salil Pandit

(Chief Product Officer)

Salil has more than a decade of experience in Silicon Valley at startups and Alphabet (Google, YouTube, and Waymo). He joined PrimaryBid as a Chief Product Officer shaping the future of PrimaryBid.

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