It differentiates itself through the innovation of its AR system which projects 3D models on construction sites, allowing workers to visualize the final result. Moreover, XYZ Reality is planning on becoming an all-in-one system, providing clients with everything they need to successfully create a building - from AR hardhat to the in-built proprietary operating system.

XYZ Reality has invested its funding into R&D, global expansion efforts, and in recruiting new talent in the technology, manufacturing, sales and marketing industries. Following its launch in the US, the company has seen accelerated growth and is well set to further innovate the construction industry.