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allplants

Plant-powered, planet-kind dishes delivered to your door

21-100 employees
  • B2C
  • Lifestyle
  • Food
  • Delivery
Walthamstow, London, UK

Company mission

Allplants is aiming to better our planet, by making eating more plants delicious, imaginative and easy. To start that journey, they're delivering hand-prepared meals to doorsteps UK-wide. Allplants is on a mission to inspire the next billion plant-powered people.

B Corporation
Top investors

Few candidates hear
back within 2 weeks

54% female employees

-26% employee growth in 12 months

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Allplants has found a niche within home food delivery, competing with the likes of Gousto and Hellofresh (albeit Allplants meals come prepared rather than as recipe boxes).

While vegans make up a smaller portion of the total market, the proportion of people trying to reduce their meat and dairy intake now makes up around 33% of people in the UK, giving them a big and growing market to tap into (especially as people trying to change their dieting habits are probably more likely to try new things).

The UK is also now the world leader for vegan food product launches, with 1 in 6 new food products coming to market claiming to be vegan. This is not just a London fad, with Allplants saying that only 38% of their customers are based in London.

As a certified B Corp, Allplants are taking their commitment to the environment seriously, and they’ve designed the packaging so it’s as environmentally-friendly as possible. They use offcuts of cotton denim from the factory floor to produce insulation, which goes in its cardboard boxes so it can be recycled and used again. This compares with the polystyrene boxes that are used for food logistics 90% of the time.

It's important that Allplants maintains high quality and a strong brand to build the defensibility of the business. It's been turning heads with the inclusion of recipes by influencer chefs such as Rachel Ama and striking ad campaigns "veganising" vintage fast food ads. It would be easy for bigger meal delivery companies to offer vegan alternatives, but not so easy for them to live up to Allplants' environmental credentials.

Benefits

  • 24 days holiday (plus bank holidays)
  • Hybrid working model
  • Video therapy sessions through Spill, to support positive mental health
  • Free lunches in the office
  • Monthly free food delivery
  • Birthdays off
  • Mental Health Cover
  • Health & Wellbeing Cover
  • £500 yearly learning allowance
  • Flexible working hours
  • Gym discounts
  • Cycle to work scheme
  • 16 weeks Paid Parental Leave
  • Pregnancy Loss Support Leave
  • Competitive salary and stock options from day one
  • Dog friendly office
  • Real opportunities to grow in your career and develop your skills as we scale the company

Funding (last 2 of 5 rounds)

May 2023

$12.4m

EARLY VC

Oct 2021

$48.3m

SERIES B

$75.7m

Total funding

This company has top investors

Founders

Founded Penda Health (healthcare company in Kenya) and Jipange KuSave (African mobile-based bank). Started his career as a consultant at McKinsey

People progressing

Joined as an Operations Assistant. Promoted to BI Analyst after 1 year before becoming a Data Engineer.

Diversity & Inclusion at allplants

  • At allplants we accept our responsibility for fighting systemic oppression suffered by people of colour, women, people with disabilities, LGBTQ+, religious minorities and other marginalised groups. We are committed to creating a diverse, equitable and inclusive workplace, and always will be
  • We conduct an annual Diversity & Inclusion ‘health check’ to listen to our team’s experiences, to hold ourselves accountable and to ensure transparency and openness in our dialogue. We acknowlege that this is a never-ending journey and that we need to work extra-hard to make sure our team is as representative of wider society as possible

Additional info

  • Allplants have already served over 500,000 meals to homes all over the UK, subscribing for an easier way to enjoy plant-based living

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