Assistant Brand Manager, allplants
Stock options available
2+ days a week in office (Blackhorse Road, London)
Plant-powered, planet-kind dishes delivered to your door
Job no longer available
Plant-powered, planet-kind dishes delivered to your door
21-100 employees
Job no longer available
Stock options available
2+ days a week in office (Blackhorse Road, London)
21-100 employees
Company mission
Allplants is aiming to better our planet, by making eating more plants delicious, imaginative and easy. To start that journey, they're delivering hand-prepared meals to doorsteps UK-wide. Allplants is on a mission to inspire the next billion plant-powered people.
Role
Who you are
- Entrepreneurial - with a sense of drive, ambition, speed of learning and bias to action (we’re a roll your sleeves up start-up)
- Leader of self - You drive impact and results; always taking ownership for what needs to be done and finding a way to deliver adapting to whatever challenge or changes emerge
- Great collaborator and team player - every role at allplants works in cross collaboration with other people across the team. Whilst you’ll lead your area, the collective genius is what really builds our plans to have impact, and then it’s down to each of us to be accountable and deliver on our parts, in time and in full
- Excellent communicator - You are confident presenting to groups internally and external, and you are equally good at listening as explaining / convincing others. You have the ability to write clear and exciting briefs and ideally have some experience of giving feedback in a motivating yet actionable way
- You thrive from the variety of working across a broad range of tasks in any day, from diving into data reporting, to reviewing new creative, and event planning
- Brimming with energy and a creative mind, with a passion for the plant-powered future we’re building
- Eager to learn - you don’t know everything, but you want to learn it all. You’re curious and unafraid to ask questions
- A big foodie - you love the idea of spending many hours of your week ideating how we can create 5* food experiences (and tasting them!)
- Previous experience in a similar role at an FMCG business (big or small)
- Experience writing quality Creative briefs
- Experience within Shopper Marketing (preferred but not essential)
- The ability to analyse and interpret data - experience working in Excel/Google Sheets
- We operate a flexible way of working and love to have the team together at least 2 regular days a week at our home in Blackhorse Road (with the flexibility to be in for more days on occasions, when business needs require it)
What the job involves
- We are looking to bring a talented Assistant Brand Manager into our Marketing team
- Reporting into our Brand Marketing Lead, you’ll play a key role in the Marketing Team, building & executing allplants across DTC, Retail, and Food Service through the creation of 5* consumer centric campaigns
- You’ll show your passion for enhancing customer experiences with allplants, brimming with ideas to build a community that is bonded by the allplants movement and future way of eating
- Ultimately your role will be to craft digital, POS, and ‘IRL’ experiences that allplants customers, and future customers, will love
- Integrated Communications - working with the Brand Marketing Lead, you will architect the overall communications plan, you will be responsible for certain aspects, such as: NPD launches + playbook roll-out, and leading comms campaigns through allplants owned channels to deliver earned media
- Campaign Activation - you’ll be central to the launch of broader marketing campaigns; from outreaching to journalists, planning supper clubs, writing blog articles, creating 5* gifting experiences
- New Packaging Roll out - this role will support the team to create the packaging required for roll-out into retail and food service
- Consumer Trends + Competitor Activity Reporting - as Assistant Brand Manager, you will need to keep up-to-date on competitor activities, be the trends watch of the brand world, and partner with finance to do reporting on NPD and category performance that will drive the innovation roadmap
- Launch NPD - launch new dishes and categories onto our website, retail, and B2B
- (Not At) School Dinners - you’ll own this amazing charity initiative, devising campaigns to drive donations to ensure that no child goes hungry during school times
- Budget Management - support the team with inputs/invoicing and general day-to-day budget management so the information is accurate and allows for the right strategic choices to be made
- Retail Shopper Marketing - support in the creation of buyer day sell decks, briefing on creation of assets, input into range selection, project management across functions to bring product to market, creation of launch plans with select retailers, and retail dedicated activations/comms/sampling events
- Food Service Brand Activation - support in the New Business development and activation in this new business unit; developing pitch materials, leading tastings, and developing launch collateral
Salary benchmarks
Our take
Allplants has found a niche within home food delivery, competing with the likes of Gousto and Hellofresh (albeit Allplants meals come prepared rather than as recipe boxes).
While vegans make up a smaller portion of the total market, the proportion of people trying to reduce their meat and dairy intake now makes up around 33% of people in the UK, giving them a big and growing market to tap into (especially as people trying to change their dieting habits are probably more likely to try new things).
The UK is also now the world leader for vegan food product launches, with 1 in 6 new food products coming to market claiming to be vegan. This is not just a London fad, with Allplants saying that only 38% of their customers are based in London.
As a certified B Corp, Allplants are taking their commitment to the environment seriously, and they’ve designed the packaging so it’s as environmentally-friendly as possible. They use offcuts of cotton denim from the factory floor to produce insulation, which goes in its cardboard boxes so it can be recycled and used again. This compares with the polystyrene boxes that are used for food logistics 90% of the time.
It's important that Allplants maintains high quality and a strong brand to build the defensibility of the business. It's been turning heads with the inclusion of recipes by influencer chefs such as Rachel Ama and striking ad campaigns "veganising" vintage fast food ads. It would be easy for bigger meal delivery companies to offer vegan alternatives, but not so easy for them to live up to Allplants' environmental credentials.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
54% female employees
-26% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2024
$2.4m
LATE VC
May 2023
$12.8m
LATE VC
Total funding: $80.9m
Company benefits
- 24 days holiday (plus bank holidays)
- Hybrid working model
- Free lunches in the office
- Monthly free food delivery
- Birthdays off
- Mental Health Cover
- Health & Wellbeing Cover
- £500 yearly learning allowance
- Flexible working hours
- Gym discounts
- Cycle to work scheme
- 16 weeks Paid Parental Leave
- Pregnancy Loss Support Leave
- Competitive salary and stock options from day one
- Dog friendly office
- Real opportunities to grow in your career and develop your skills as we scale the company
- Video therapy sessions through Spill, to support positive mental health
Company HQ
Walthamstow, London, UK
Articles
Additional info
- Allplants have already served over 500,000 meals to homes all over the UK, subscribing for an easier way to enjoy plant-based living
Founders
Jonathan Petrides
(CEO)Founded Penda Health (healthcare company in Kenya) and Jipange KuSave (African mobile-based bank). Started his career as a consultant at McKinsey
People progressing
Joined as an Operations Assistant. Promoted to BI Analyst after 1 year before becoming a Data Engineer.
Diversity & Inclusion at allplants
- At allplants we accept our responsibility for fighting systemic oppression suffered by people of colour, women, people with disabilities, LGBTQ+, religious minorities and other marginalised groups. We are committed to creating a diverse, equitable and inclusive workplace, and always will be
- We conduct an annual Diversity & Inclusion ‘health check’ to listen to our team’s experiences, to hold ourselves accountable and to ensure transparency and openness in our dialogue. We acknowlege that this is a never-ending journey and that we need to work extra-hard to make sure our team is as representative of wider society as possible
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