Director of Marketing & Digital Innovation, Gesture
$85-125k
+ Equity and performance-based bonuses
Google Analytics
Senior and Expert level
New York
Gifting platform
Be an early applicant
Gifting platform
21-100 employees
B2CB2BLifestyleArtificial IntelligenceMarketplaceDeliveryeCommerce
Be an early applicant
$85-125k
+ Equity and performance-based bonuses
Google Analytics
Senior and Expert level
New York
21-100 employees
B2CB2BLifestyleArtificial IntelligenceMarketplaceDeliveryeCommerce
Company mission
To provide an on-demand solution to the historical problem of overpriced gifting and reduce wait time for deliveries.
Role
Who you are
- This role requires a keen understanding of mobile app marketing and paid ad experience working in e-commerce, B2C and B2B verticals
- As a Director of Marketing, you should have a strong grasp of the full marketing mix, including digital, traditional, and experiential strategies
- You must be skilled in consumer behavior analysis, strategic planning, and paid advertising, including SEM, social media ads, and display advertising
- Strong leadership, project management, and expertise in data-driven decision-making are essential, with a focus on analyzing ROI and key performance indicators (KPIs)
- Location: On-site NYC HQ Gesture Office
- Experience: Must have experience with marketing and advertising to E-Commerce & Mobile App - B2C, D2C and B2B customers
- Minimum: 5 years in marketing, with leadership experience (e.g., Director of Marketing, VP of Marketing) preferred. Proven success in developing and executing effective marketing and digital paid ad campaigns
- Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field. An advanced degree or relevant certifications are a plus
- Digital Marketing: Expertise in digital marketing, including SEO/SEM, email marketing, social media, and online paid advertising
- Strategic and Analytical Thinking: Ability to develop strategic marketing plans and analyze data to optimize ROI, CAC, and ROAS
- Execute Projects: Ability to strategically plan and execute projects across five key aspects of Marketing:
- Traditional Marketing
- Digital Marketing (including email marketing, social media, and social media paid ads)
- Brand and Creative
- Partnership Marketing
- Data Management
- Leadership and Project Management: Experience in leading teams, managing projects, and collaborating with design and content teams
- Communication: Strong verbal and written skills for effective presentations and stakeholder engagement
- Entrepreneurial Mindset: Innovative and proactive approach with a drive for business growth
- Autonomy: Ability to work independently and manage multiple priorities
- Result-Oriented: Focused on achieving measurable results and business objectives
- Problem-Solving: Creative problem-solver with the ability to develop innovative solutions
- Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM systems)
- Industry Knowledge: Experience or understanding of the e-commerce industry is desirable
- Adaptability: Thrives in a dynamic, fast-paced environment and adapts to changing market conditions
- Relationship Building: Proven ability to establish and maintain relationships with partners, vendors, and media agencies
What the job involves
- We are seeking a highly motivated and experienced Director of Marketing & Digital Innovation Ninja to lead our marketing team and drive brand awareness, lead generation, and revenue growth through innovative marketing and advertising strategies
- The Director of Marketing & Digital Innovation will oversee the planning, development, and execution of both in-office and field marketing campaigns, including event marketing, trade shows, street campaigns, and other direct engagement efforts
- Your efforts will drive brand awareness, generate leads, and boost revenue growth. By executing effective marketing campaigns and optimizing strategies based on ROI and KPI analysis, you will enhance our brand presence and engage our target audience
- Efficient management of resources and staying ahead of industry trends will help achieve our business goals and maintain a competitive edge
- Develop and Implement Strategies: Create and execute marketing strategies to boost brand visibility and market share
- Team Leadership: Lead and mentor the marketing team, aligning efforts with company goals
- Market Research and Analysis: Conduct research, analyze data, and adjust strategies to identify opportunities and measure campaign effectiveness
- Event and Field Marketing: Oversee planning and execution of events, trade shows, and field marketing
- Collaborate on Advertising: Work with design and content teams to produce compelling advertising materials
- Budget Management: Manage the marketing budget to maximize ROI and optimize CAC and ROAS
- Relationship Management: Build and maintain relationships with partners, vendors, and media agencies; monitor competitors
- Digital Marketing: Develop and implement digital strategies, including SEO/SEM, email, social media, and online ads
- Presentations: Prepare and deliver marketing presentations to stakeholders
- Partner Marketing: Lead partner marketing strategies, including brief writing, media planning, and execution. Manage proposals, negotiations, and communications
- Cross-Functional Collaboration: Work with Business Development, Creative, Legal, Marketing, Ops, and Product teams to align on partner strategies
- Portfolio Management: Oversee partner relationships and explore expansion opportunities
- Performance Analysis: Conduct partner marketing analyses and brand lift studies to inform new opportunities
- Project Task: If required as part of the interview process, complete a real-life based project with compensation provided for the effort
Application process
- Interested candidates should submit their resume, a cover letter, and any relevant coursework or projects
- In your cover letter, please highlight your relevant skills, experiences, and motivations for applying to the Director of Marketing role
Our take
In a world where traditional gift-giving has become increasingly complex, Gesture emerges as a beacon of innovation. Recognizing the challenges people face in sending gifts, the company harnesses technology akin to money transfer apps like Venmo to empower effortless gift-sending, and ensure swift delivery within hours.
Leveraging AI technology, Gesture's SmartSend feature streamlines gift delivery. One interesting function is that it enables secure gifting without the need for extensive recipient information, tackling a longstanding barrier and frustration associated with traditional gift delivery services.
Gesture aims to solidify its position as a premier gifting platform, catering to both consumer-to-consumer and corporate B2B gifting needs. All-in-all, the company seeks to become the go-to platform for every gifting occasion.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Flexible Schedule: Work from home or remotely, and choose a flexible schedule that works for you
- Best in Class Training: We may be a start-up but we make sure you get all the training and experience of any large company
- Great Benefits: Gesture offers unlimited paid time off and other great benefits from the day you start
- Free Gestures: We are all about sending gifts, this is why we give our team members free Gestures each month
- Great Internships: Our intern program is one of the best paid and unpaid internship programs in the industry
- Team Building Days: Gesture takes mental health very serious; we take time each week to take a break and build together
Company HQ
Garment District, New York, NY
Articles
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