Principal Product Manager, Crunchyroll
Games
$171.6-214.4k
Plus performance bonus earning potential, paid annually
Office located in Culver City, CA
Streaming service for anime and manga
Open for applications
Streaming service for anime and manga
1001+ employees
Open for applications
$171.6-214.4k
Plus performance bonus earning potential, paid annually
Office located in Culver City, CA
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- Experienced in communicating complex technical concepts to a variety of audiences ranging from peers to senior leadership
- 8+ years of experience analyzing games or mobile products. Bonus for multiple games on multiple platforms
- Knowledge of the Mobile Game Development pipelines as well common game production tasks. Familiarity with Unity and other game engines
- Experience with core and domain specific gaming metrics
- Experience building products and features, from inception to delivery
- Ability to make data driven decisions from large amounts of information
- Enthusiasm about AR, mobile, PC gaming, and immersive entertainment
What the job involves
- As a Principal Product Manager for Crunchyroll Games and Crunchyroll Game Vault, you will have a critical role in helping shape the way that the entire games portfolio is represented within our streaming application and within the overall Crunchyroll flywheel
- You will report directly into the Director Product Management, Marketing Technology and will sit within the Product and Engineering organization
- Develop and implement product strategies consistent with the company and gaming organization’s OKRs while being mindful of engineering investment
- Define opportunities of integration into the broader games portfolio of Crunchyroll's product and technology to support Crunchyroll’s overall flywheel
- Oversee results of features / projects and manage against defined expectations
- Interpret community feedback into digestible insights for the team and incorporating it into product requirements
- Partner with a Product Design organization to develop a superior gaming experience
- Partner with Product Marketing and Lifecycle teams to ensure a successful product go-to-market launch
- Partner with Engineering counterparts by providing concise requirements to estimate and develop against
- Provide detailed product insights based on important game data to teams and company leaders to directly influence product development
- Collaborate with data scientists to build reports, dashboards, and information resources to guide better decisions
- Work with live ops producers and designers to develop the live-ops strategy
- Inspire creativity through experimentation to increase features for platforms / channels
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
42% female employees
9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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