• 15+ years experience in PR. This could include roles in PR agencies or corporate PR departments
• Experience working in a media relations leadership role for/or with a global organization in a consumer and/or corporate PR capacity
• Proficiency in English and Spanish
• Travel up to 25%, both domestically and internationally
• The ideal candidate is a highly experienced PR executive with a stellar track record and a leader in their field
• This position requires a strategic and functional team leader, who can further develop and strengthen Apple’s corporate communications strategy across our key Latin American markets and the US Hispanic market, working with diverse stakeholders that include media, partners, government, suppliers and developers

Desirable

• We are looking for the Head of Communications and PR for Latin America and US Hispanic
• This is first and foremost a media relations leadership role
• You will be expected to be hands-on, working day-to-day with your team to engage with local journalists explaining our products and services and bringing them to life through articles that showcase their benefits to consumers
• In this role you will partner closely with the local Product Marketing and Marcom teams, Apple Corporate PR, as well as the broader Apple team in the region
• Lead the team to drive strategic Corporate Communication and PR initiatives to increase awareness for Apple products and services with consumers throughout Latin American markets and with the US Hispanic community
• Relationship driven ability to work cross-functionally and cross borders with Apple Corporate PR to ensure global communications plans are implemented locally
• Have the capacity to handle crisis and other reactive PR situations with grace and ease, knowing when and how to respond to media inquiries
• Identify potential public issues that may impact Apple; diffuse rumors, and resolve conflicting messages
• Provide PR guidance, support, and resources for the local team including Sales, Legal, People, Retail and Services
• Use your first-class knowledge of the media landscape in our key markets to broaden and deepen our contacts with consumer lifestyle, technology, and business outlets
• Have your finger on the pulse of any changes in the media landscape. Be the first to know about new publications, blogs, programs or journalists taking up new posts. Spot the opportunities that arise from these changes and recommend and lead the team how to capitalize on them and enhance coverage
• Ability to dive deep into our segment markets (Business and Education) to identify new and creative ways to reach influencing media and share the Apple story. Proactively build and maintain relationships with key media, resulting in maximum opportunity for coverage
• Oversee the planning and delivery of launch and momentum campaigns that meet both WW and local objectives
• Track key coverage for your markets and share news with the wider Latin American community and global teams
• Organize briefings with key media, organize press events, effectively select target media for special events and individual PR opportunities
• Ensure Product Marketing teams are appropriately briefed for all press tours and key messages are effectively incorporated into briefings
• Oversee and manage an editorial loans program for launch, momentum campaigns, and content reviews. Identify new opportunities and handhold media to ensure a seamless experience
• Oversee PR and editorial loans budget and ensure all Apple finance and business conduct policies and procedures are adhered to
• Maintain a network of agency resources as required to support the execution of local initiatives and programs