Marketing Manager, Amplitude
Strategy & Analytics
$140-233k
OTE
Salary is partially dependant on applicant’s location, and is applicable in NY, CA, CO and WA only. This role is eligible for equity
Product analytics company
Open for applications
Product analytics company
501-1000 employees
Open for applications
$140-233k
OTE
Salary is partially dependant on applicant’s location, and is applicable in NY, CA, CO and WA only. This role is eligible for equity
501-1000 employees
Company mission
To be the epicenter of digital business.
Role
Who you are
- At least 5 years of experience in B2B SaaS in an analytics position, preferably supporting Marketing
- Strong development skills in SQL, Python, R, or equivalent
- Experience aggregating and organizing data from multiple cloud-based data systems
- Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units
- Experience working with and creating databases in Snowflake and dashboards using CRMA, Tableau, or equivalent
- Robust problem-solving, quantitative and analytical abilities
- Strong ability to plan and manage numerous processes and projects simultaneously
- Impressive communication and collaboration skills. Experience with Google Suite
- Experience with PLG a plus
What the job involves
- The Marketing Strategy & Analytics Manager is the critical business partner to the Marketing team for Marketing strategy, planning, data, & analytics
- Reporting into the Sr. Director of Marketing Strategy, Operations, & Analytics, this role leverages deep B2B data and analytics expertise to enable and drive maximum ROI from Marketing to execute our GTM strategy & achieve our GTM objectives
- Mission: Drive efficient GTM growth through analytics, data, and strategy
- Work with leaders to craft Marketing goals that ladder to company strategy, driving maximum impact from our Marketing investments & capabilities
- Enable teams with the data, insights and tools to craft bottoms up plans and identify risks and opportunities
- Ensure that teams have the right forums to partner tightly with their regional/global cross-functional partners
- Lead the analytics portion of Marketing and GTM rhythm of business including quarterly business reviews, weekly reporting and insights meetings, Pipeline Councils, and strategic initiatives
- Ensure that marketing teams and leadership have the right level of data, transparency and insight they require to achieve objectives
- Analyze and surface trends in our marketing funnel to all levels to understand what’s working, what’s not and where to pivot
- Partner with marketing leadership to use data insights to help define and refine short and long-term marketing strategy
- Contribute to a high performing, highly engaged and talented team, aligned to our Amplitude culture and values
- Provide mentorship, guidance, and professional development opportunities to team members to foster growth and expertise
- Foster a culture of innovation, collaboration, and continuous improvement within the marketing organization
- Partner cross-functionally with GTM Analytics, Sales Analytics, Customer Success Analytics, and FP&A professionals to develop data and insights strategies
- Help proactively identify issues with our systems/processes that are causing friction in our sales funnels and ensure there’s ownership to fix
- Collaborate with cross-functional teams to build and maintain data governance and data quality strategy, leveraging Snowflake and CRMA
Our take
Amplitude provides product analytics to help companies understand user behaviour. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Thousands of companies use Amplitude analytics including Microsoft, Under Armour, Intuit, Twitter, Bonobos, Peloton, and many more. In 2024, a securities fraud case was filed against Amplitude due to an IPO and stock share rise that was alleged to be artificially inflated before their downturn in 2022. Whilst this case is ongoing, Amplitude is still releasing new products and operating at full capacity.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$150m
LATE VC
May 2020
$50m
SERIES E
Total funding: $336m
Company benefits
- We offer a generous 12-week parental leave for fathers/partners and 18-20 weeks for new birthing parents. This leave policy also provides flexible scheduling so you can spend time with your family and bond with your little one. Specific leave policy will vary by country
- We believe it’s important to unplug from work to reset and recharge. We offer flexible vacation time and unlimited PTO — and we encourage you to use it!
- We provide a monthly stipend for the wellness activity of your choosing, from gym memberships and fitness classes to acupuncture and massages
- Equity is an important component of compensation, but it should benefit you (not just the company). In addition to offering competitive RSU grants that vest quarterly over three years, our Employee Stock Purchase Plan gives employees the option to buy below market price
Company values
- Humility - For Amplitude, humility is all about checking its egos at the door.
- Ownership - Ownership means that Amplitude can take the initiative to solve problems that drive its shared company success.
- Growth Mindset - A growth mindset is essential to ensuring every employee at Amplitude can advance their career.
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Spenser Skates
(CEO)Previously worked as an Algorithmic Trader, Researcher at DRW Trading Group. They co-found Sonalight but are no longer working at the company.
Curtis Liu
(CTO)Previously worked as a Teaching Assistant at MIT and as a Software Engineer at Google. They co-found Sonalight but are no longer working at the company.
Jeffrey Wang
(Chief Architect)They studied computer science at university. They have extensive experience in software engineering prior to co-founding Amplitude.
People progressing
Joined as Recruiting and Front Desk Coordinator, promoted to Recruiting Operations Associate after 9 months and again to Technical Recruiter after 5 months. They were promoted again to Senior Technical Recruiter in September 2021.
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