Senior Director of Content, Events, and Public Relations, Later
CA$170-176.5k
+ Stock Options
Social media marketing scheduling platform
Job no longer available
Social media marketing scheduling platform
1001+ employees
Job no longer available
CA$170-176.5k
+ Stock Options
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- The ideal candidate will have a strategic and resilient mindset, demonstrated success in content creation and strong leadership skills
- Endlessly curious
- 10+ years in progressively senior marketing roles
- 5 + years in a leadership position with proven expertise in coaching and guidance amid ambiguity and shifting environments
- You have a bachelor’s degree – ideally in marketing, business, economics, or technical field
- Understanding of the technology landscape, especially in influencer marketing and social media marketing
- Demonstrated strategic leadership, fostering goal-setting, team direction, and performance
- Effective collaboration for aligned messaging, goals, and strategies across departments
- Proven track record in achieving measurable revenue outcomes and team optimization
- Extensive experience in developing and executing content strategies aligned with brand identity, SEO, and objectives
- Leadership in content creation emphasizing SEO and lead generation
- Track record in evaluating event performance and implementing best practices
- Proven leadership in proactive public relations strategies for enhanced brand visibility and media coverage
- Strong relationship-building skills with key media contacts, influencers, and analysts
- Demonstrated ability in budget development and efficient resource allocation
- Strong strategic thinking and problem-solving skills, with the ability to develop and execute integrated marketing and communications strategies that drive business results
- Exceptional communication and interpersonal skills, with the ability to build relationships, influence stakeholders, and effectively communicate complex ideas to diverse audiences
- Flexibility & ability to work in an ambiguous, fast paced and dynamic environment
- Strong attention to detail, creativity, and a results-driven mindset, with a commitment to excellence and continuous improvement
What the job involves
- We are seeking an experienced Sr. Director, Content, Events & PR to lead a team of professionals to deliver a unique strategy that meaningfully impacts our business
- Provide strategic leadership and direction for the team, setting clear goals, priorities, and performance expectations
- Collaborate closely with other departments, including executive leadership, sales, demand generation, web & creative teams to ensure alignment of messaging, goals, and strategies across all initiatives
- Drive measurable outcomes including warm & hot leads that translate into revenue for the business
- Support the team to deliver their best work and optimize for business impact
- Effectively coach and guide team through any ambiguity and shifting priorities
- Lead development and execution of a comprehensive strategy aligned with the company’s brand identity, target audience, SEO and business objectives
- Own overarching Marketing Content Calendar
- Lead a team of content creators to produce engaging content across various channels and formats, such as long-form guides, blog posts, videos, infographics, and social posts
- Ensure content is compelling, relevant, and optimized for SEO to drive engagement, traffic, and lead generation
- Closely monitor content performance metrics, analyze data insights, and adjust content strategy as needed to meet KPIs and business goals
- Develop and execute an events strategy that aligns with company objectives, target audience, and budget considerations
- Plan, coordinate, and oversee all aspects of events, including conferences and webinars
- Collaborate with cross-functional teams to ensure seamless execution of events, including venue selection, logistics, agenda development, speaker coordination, and attendee experience
- Evaluate event performance and ROI, identify areas for improvement, and implement best practices to enhance future events
- Lead a proactive public relations strategy to increase brand visibility, thought leadership and generate positive media coverage
- Cultivate and maintain relationships with key media contacts, influencers, industry analysts, and other stakeholders to secure media placements, interviews, and speaking opportunities
- Deliver press releases, media pitches, and other communication materials, and coordinate media outreach and responses to media inquiries
- Monitor media coverage and industry trends, track PR metrics, and provide regular reports and insights
- Develop and manage budgets for events, ensuring efficient allocation of resources
- Strong financial acumen to ensure cost-effective planning while maintaining high-quality experiences
- Ability to track and analyze effectiveness of content, events & PR
- Work with team to provide insights and recommendations for improvement
- Establish and monitor key performance indicators (KPIs), aligned with team OKRs
Otta's take
Xav Kearney
CTO of Otta
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Insights
Few candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company values
- Lead with Humility: We’re a community that puts what’s best for all ahead of what’s best for one - no big egos here
- Adapt and Grow: We embrace the challenges and the wins together, learning from each other along the way
- Make it Happen: Nothing is impossible. We have big ambitions and are determined to achieve them with creative solutions
- Succeed Together: We lift each other up and have each other’s backs. There’s a seat for everyone at this table
- Celebrate: We’re optimistic, celebrating each other, our progress, and the unique perspectives each member brings to the team
Company HQ
Chinatown, Vancouver, BC
Founders
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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