Senior Manager of Product Marketing for CIO's, Salesforce
$136.6-187.9k
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$136.6-187.9k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- 5+ years of experience in product marketing, sales, or go-to-market background
- Proven experience in B2B marketing, with a focus on technology or enterprise software
- Excellent communication and interpersonal skills
- Strong understanding of the CIO landscape and its challenges
- Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
- Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
- Ability to strategize and craft compelling messaging and positioning for technology products
Desirable
- Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
- A winning attitude that inspires optimism, fun, and the desire to always be learning!
What the job involves
- The Sr. Manager, CIO Product Marketing will play a pivotal role in driving the company's strategy to engage with CIOs and drive adoption of Salesforce solutions
- This individual will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner
- At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world
- We develop product messaging and positioning, campaigns, go-to-market programs, sales plays, events, and sales enablement
- Our success is defined by our ability to deliver relevant content that creates interest, sales pipeline, and ultimately, new customers
- We are looking for a self-starting, team-orientated, and passionate Product Marketing Manager to join our team focused on targeting CIO’s
- You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams
- You will own a wide variety of initiatives that support pipeline generation and help drive deals to close
- The ideal candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy including:
- Content Strategy: Develop and implement a comprehensive content strategy for CIOs, including FCD, whitepapers, webinars, blog posts, and case studies
- Digital Marketing: Manage the company's digital presence, including website optimization, social media, and email marketing campaigns
- Event Marketing: Organize and participate in industry events, conferences, and webinars to engage with CIOs
- Partner Marketing: Collaborate with strategic partners to develop joint marketing initiatives and expand reach
- Analytics: Track and analyze marketing performance metrics to measure ROI and optimize campaigns
- Developer Advocacy: Invest in developer advocacy to build strong relationships with the developer community, recognizing their significant influence on CIO decision-making
- Developer-Centric Content: Create content that addresses developer pain points and showcases how the product can solve their problems, ultimately influencing CIOs to adopt the solution
- Developer Evangelism: Encourage developers to share their success stories and experiences with the product, leveraging their credibility to influence CIOs
- Partner Programs: Create partner programs that incentivize developers to promote the product to CIOs, recognizing their unique ability to advocate for the solution within enterprise organizations
- Developer Conferences and Events: Actively participate in developer conferences and events, positioning the company as a thought leader and building relationships with influential developers who can influence CIO adoption
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company values
- Trust - We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure
- Customer Success - So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success
- Innovation - Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage
- Equality - We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company
- Sustainability – We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
People progressing
Joined as Recruiting Director - Futureforce University Recruiting, EMEA, and was promoted to Senior Director - EMEA & LATAM Recruiting, Futureforce after 3 years, and then again to Senior Director - Recruiting after 2 years. Now serve as COO - Employee Success EMEA.
Salary benchmarks
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Diversity, Equity & Inclusion at Salesforce
- Our goals:
- 50% of our U.S. employees will be made up of underrepresented groups (Women, Black, Latinx, Indigenous, Multiracial, LGBTQ+ employees, People with Disabilities, and Veterans) by 2023
- Double the U.S. representation of Black leaders (VP+) and increase our representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) leaders by 50% by 2023
- 50% increase our U.S. representation of underrepresented minority (Black, Indigenous, Latinx, and Multiracial) employees by 50% by 2023
- We’ve met our representation goal nearly a full year early – today, 50.7% of our U.S. employees are members of underrepresented groups
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