Global Head of Digital Marketing, Criteo
Global commerce media platform
Be an early applicant
Global commerce media platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To bring richer experiences to every consumer by powering the world’s marketers and media owners with trusted and impactful advertising.
Role
Who you are
- This hands-on, strategic leadership role is ideal for a digital marketing expert who excels in a fast-paced, high-growth environment
- Experience: Extensive experience leading demand generation in a B2B tech environment, with a deep understanding of how to leverage digital channels and AI to fuel brand amplification and drive revenue
- ABM Expertise: Experience in ABM strategy and execution, with knowledge of the latest trends and best practices for integrating ABM within broader marketing and sales strategies
- Channel Expertise: Proficiency in key digital channels such as SEO, SEM, Paid social (Meta, LinkedIn, Google), email, and owned media properties. Familiarity with tools like 6sense, Demandbase, Analytic platforms, Google Ads, and others
- Technical Acumen: Familiarity with RevOps workflows, CRM systems (Salesforce), and MAP (Marketing Cloud Account Engagement)
- Analytical Mindset: Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Account Engagement, Amplitude etc
- Leadership: Experience in building, scaling, and leading digital marketing teams, with a focus on mentoring talent and driving high-impact results
- Communication: Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams. Ability to clearly articulate ideas, frame problems and offer solutions
- Strategic and Tactical Proficiency: Ability to operate at both strategic and tactical levels, with a willingness to roll up sleeves to get the job done
What the job involves
- As Criteo’s Global Head of Digital Marketing, you will be instrumental in driving demand, boosting revenue, and expanding our global reach
- You will lead a talented team of demand generation managers and performance marketers, developing and executing digital strategies that engage target audiences across multiple markets
- Own the Demand Funnel: Lead a team to plan, implement, and measure multi-channel demand generation programs that drive brand awareness, generate pipeline, and accelerate revenue growth
- Lead Digital Marketing Efforts: Oversee SEO, SEM, email marketing, and paid social (Meta, LinkedIn, Google) to maximize brand presence and market penetration
- Account Based Marketing: Collaborate with Sales and Field Marketing to prioritize accounts and develop personalized ABM campaigns tailored to the unique needs of each account, converting prospects into customers
- Revenue-Focused Leadership: Focus on revenue impact over lead metrics
- Work closely with analytics and digital teams to interpret data from diverse sources (CRM, web analytics, etc.) and translate insights into actionable strategies
- Develop performance reports that track ROI and pipeline contribution, constantly refining strategies to ensure optimization and measurable impact
- Recruit, mentor, and lead a talented team of demand generation and performance marketing experts
- Collaborate with internal teams such as Sales, Field Marketing, Content, Creative, Sales, Operations, and Product Marketing, for seamless execution of campaigns
- Drive expansion efforts into key markets such as France, Germany, Japan, and Korea
- Lead relationships with external agencies to scale and enhance Criteo’s digital marketing strategies across diverse channels and regions
Our take
Commerce marketing is a huge business with billions of pounds spent every year on adverts. Companies that help businesses create and deliver more targeted adverts can command a lot of value. Criteo is one company operating in this space.
Criteo is a personalized retargeting company connects 22,000+ marketers and media owners through its Commerce Media Platform, delivering richer consumer experiences. Criteo uses machine-learning technology and data to drive performance, helping marketers and media owners reach their goals.
As marketers are increasingly looking for commerce media solutions, Criteo is operating in a sought-after space. Further, around 73% of media owners seek to optimise media performance as a way to both generate awareness and drive revenue, meaning the company has a significant potential client base. Criteo has continued to make headway here, driving 5 billion ads per day, and is well set to see further adoption of its platform.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2012
$40m
SERIES D
May 2010
$6.4m
SERIES C
Total funding: $60.2m
Company benefits
- Flexible Work and WFH Opportunities
- Learning & Development
- Best-in-Class Health and Wellbeing Benefits & Perks Across Regions
Company values
- We promote diversity in our thinking and in our culture
- We stick together, accomplish together, celebrate together
- We care for each other
- We do the right thing to create a sustainable impact for our clients, our market, and the people that we serve
- We leverage our assets in support of our society and planet
- We drive the change we want to see in the world
Company HQ
New Athens, Paris, France
Articles
Leadership
Megan Clarken
(CEO, not founder)Held multiple senior-level roles at Nielson, having joined as a Product Specialist and being promoted to Chief Commercial Officer.
People progressing
Joined as Executive Assistant to the CEO. Moved to be a Communications Associate after 4 years, and Internal Communications Manager after a further 4 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Criteo
- Opportunity for All - As an equal opportunity employer, we closed the salary gap between men and women to zero. We also run programs and initiatives which allow all employees to feel they belong and are cared for.
Share this job
View 56 more jobs at Criteo