Marketing Manager, AlertMedia
Northern Europe
+ Bonus program
More information about location
Emergency communication provider
Open for applications
Emergency communication provider
201-500 employees
Open for applications
+ Bonus program
More information about location
201-500 employees
Company mission
To save lives and minimize loss by facilitating timely, accurate, and relevant communications when an emergency situation threatens personal safety and business continuity.
Role
Who you are
- You are passionate about creating sales opportunities and skilled in developing strategies and tactics that drive revenue
- You thrive in a fast-paced environment and are comfortable creating an overall strategy as well as hands-on execution
- You have a roll-up-your-sleeves approach with a willingness to support the team and business
- 5+ years of marketing experience in a B2B SaaS organization
- Knowledge of Northern European market and B2B consumer behavior
- Comfortability in wearing many hats; experience in product marketing and demand generation is preferred
- Proven experience in developing and executing successful marketing strategies and campaigns across all channels
- Meticulous project management skills and the ability to handle multiple priorities in a fast-paced environment. Project management software experience a plus
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Incredible communicator, with an ability to influence and compel through a confident and credible delivery
- Ability to succeed in a fast-paced environment, while working across sometimes diverse teams (Marketing, Sales, Customer Success)
What the job involves
- AlertMedia is looking for an experienced and results-driven Marketing Manager, Northern Europe to help us introduce AlertMedia to a wide variety of prospective customers via thoughtful, measured, and professional campaigns
- You will be responsible for leveraging a deep understanding of B2B demand generation strategies in the Northern European market to generate opportunities and pipeline
- This role reports to our Director, Segment Marketing & Events (US-based)
- Develop and implement an integrated marketing strategy to achieve business objectives and targets for our growth in the Northern European market
- Conduct market research and analysis to fully understand our market potential, buyer’s journey, and key personas to accurately message and target our solutions in Northern Europe
- Shape our go-to-market messaging across channels to improve brand recognition
- Plan, execute, and manage industry events and trade shows to promote our brand and products, ensuring successful execution and maximum engagement
- Monitor and analyze marketing performance metrics, providing regular reports and insights to leadership
- Support sales team, running collaborative field campaigns that drive new business opportunities and nurture existing relationships
- Collaborate with the larger US-based marketing team in the creation of campaigns across all marketing channels, ensuring relevancy to the Northern European audience
- Partner with the product marketing team to create compelling product positioning and messaging that resonates with the Northern European audience
- Build and maintain relationships with external partners, agencies, and vendors
- Plan and manage marketing budgets, ensuring efficient allocation of resources and tracking of expenses
Salary benchmarks
Our take
Over the years, organizations have gradually increased their focus on employee safety and emergency preparedness, but the growing number of climate change-related incidents such as floods, wildfires and heatwaves have made this an urgent necessity. AlertMedia’s software enables businesses to quickly identify risks to their people or locations and communicate instantly with those impacted, ultimately minimizing response times during emergencies.
AlertMedia is the world’s leading provider of its kind due to its innovative two-way multichannel messaging system and threat intelligence, and has been experienced double digit annual revenue growth since its founding. The company supports thousands of organizations around the world including popular brands such as Walmart, JetBlue, Coca-Cola Bottling, DHL, and Volvo.
AlertMedia recently signed an agreement to receive strategic growth investment from Vista Equity Partners, bringing in investment that will go towards accelerating its product roadmap and continuing expansion into new markets to ensure enterprises of all sizes are being protected during critical events.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2020
$15m
SERIES C
Jan 2019
$25m
GROWTH EQUITY VC
Total funding: $57.1m
Company benefits
- 100& Paid Healthcare: Take advantage of fully paid medical, dental, vision, disability, and life insurance for employees and subsidized for dependents.
- Bonus: Participate in the company-wide annual bonus based on their collective success.
- Family Planning: Leverage their 100% paid parental and new child bonding leave—12 weeks off for primary caregivers and 4 weeks off for secondary caregivers
- Paid Sabbatical: Pursue your interests with six weeks of paid sabbatical leave after six years of service.
- Tuesday Lunch: Get together for transparent company updates from leadership while enjoying a meal on AlertMedia
- PTO: Unplug, rest, and recharge with a flexible time off policy that encourages work-life balance without worrying about counting days!
- Give Back: Join your coworkers in giving back to the Austin community through quarterly volunteer opportunities
- Team Building and Celebrations: Take part in company celebrations, team buildings, and peer-nominated value award recognition
Company values
- Humans not robots
- Customers always come first
- Work better together
- Simplicity is their strength
- Reputation is priceless
- Hard work pays off
Company HQ
Barton Hills, Austin, TX
Articles
Leadership
Brian Cruver
(Executive Chairman)Formerly was CEO for AlertMedia. Before that, co-founded and was CEO of both Xenex and Giveline. Experience in Business Development for Shell USA and Enron. Author of "Anatomy of Greed" published by Perseus Books.
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